Print is still king

[RecentAZgrad]

...so says this link: http://www.niemanlab.org/2009/04/print-is-still-king-only-3-percent-of-newspaper-reading-actually-happens-online/

So, U. S. daily newspapers deliver a total of 90.3 billion page impressions per month, print and online. The online share of these page is only 3.5 percent — 96.5 percent of page impressions delivered by newspapers are in print.

Apologies if this has been posted already, but I didn't see it anywhere yet..

 

[dooley_womack1]

That really doesn't say much. Could indicate that newspapers aren't making an impact on the Web or that newspapers aren't emphasizing it much. You'd have to compare the combined total views to views of non-paper Web sites, and with TV news ratings.

 

[WriteThinking]

I'm not necessarily disputing this, but I am questioning it.

What, exactly, is a "page impression," particularly with regard to a printed newspaper? And, how is that determined and measured?

I may be missing something but, after reading this link, I am not clear on that, either according to Langeveld, or the NAA research stats linked therein. And this goes especially if these numbers are not the same as circulation, which, according to the story, they're not.

 

[RickStain]

I'm guessing they are multiplying the pages by the number of people who look at each paper, on average.

 

[fishwrapper]

Yeah. I think Rick is right.
There is some kind of 1.2-1.4 multiplying per household. That's the formula often used.
But, that doesn't get us to an answer. I'm thinking it's one big false conclusion.

 

[Fenian_Bastard]

I thought Bob Wills was still the king.

 

[dooley_womack1]

I thought it was Jerry Lawler

 

[Fenian_Bastard]

 

[Jesus_Muscatel]

I thought Bob Wills was still the king.

well done, F_B

 

[mediaguy]

Getting a bit convoluted to compare "page impressions" on web vs. print. Given the same level of awkward translation, my TV is good for a couple thousand page views in a given day.

 

[Fenian_Bastard]

I thought Bob Wills was still the king.

well done, F_B

Played my Waylon CD on the way to work today.

 

[CM Punk]

That's nice. Wake me up if it ever translates into paying jobs. If not, who gives a ****?

 

[DanOregon]

I know some folks in Denver and Seattle who might disagree.

 

[friend of the friendless]

Sirs, Madames,

http://www.cartoonstock.com/lowres/jsi0016l.jpg[img]

o-<

 

[Football_Bat]

Sirs, Madames,

o-<

Fixed (for real this time).

 

[Big Buckin' agate_monkey]

I thought it was Jerry Lawler

The only true king: