Prep Football Sections

Mark2010 · Jun 24, 2009

Damn good idea.

I always kept mine throughout the season, because it had so much valuable info (key players, schedules, stats, etc.).

Football_Bat · Jun 25, 2009

Personally I'd rather do away with the football tab and preview one team per day through August in the main paper, right up until the season kicks off. Give folks a reason to buy the paper all month instead of one day.

Might as well, if we're not going to make any money off a tab.

BH33 · Jun 25, 2009

We've done a tab for years, although it has decreased in size lately. WE used to do 32 pages, and we did 16 last year.

Our new ad director tells me that for his department, it's time-consuming with no payoff because they can't sell ads for it. I, too, wonder how that could possibly be the case.

Mark2010 · Jun 26, 2009

Football_Bat said:
Personally I'd rather do away with the football tab and preview one team per day through August in the main paper, right up until the season kicks off. Give folks a reason to buy the paper all month instead of one day.

Might as well, if we're not going to make any money off a tab.

That's true, too. I've seen places go that route. I guess a lot depends on how many teams you are trying to cover.

Sp0rtScribe · Jun 27, 2009

Football_Bat said:
Personally I'd rather do away with the football tab and preview one team per day through August in the main paper, right up until the season kicks off. Give folks a reason to buy the paper all month instead of one day.

Might as well, if we're not going to make any money off a tab.

We do a football tab, and still feature one team per day each week (we cover 7 high schools) during the preseason, and I'm fairly confident those daily features/previews are better sells than the tab.

BillyT · Jun 27, 2009

I know a number of places in New England and New York that do them.

JBHawkEye · Jun 27, 2009

We do one. One of our local car dealers buys all of the ad space, plus buys ads in our college football section.

Mark2010 · Jun 27, 2009

Here's hoping he's not one of the ones to get eliminated by Chrysler or GM. Glad to see someone is buying.

bmm · Jun 29, 2009

What are some of the different things everyone looks to put into a preview? Our paper has traditionally done the basics - team photo, roster and preview story. I was thinking about doing personal Q and A's with a person from each team and a cover story theme.