Assistant Director of Public and Media Relations
Location: National Office - Indianapolis
Job Code: 267
# of openings: 1
Close Date: 7/14/08
Salary:
Description
Reports to: Director of Public and Media Relations
Duties and Responsibilities:
1. Assist in the development and implementation of the national office’s strategic communication strategy. The strategy uses various audience-specific platforms to provide clear, consistent and customized advocacy messages about the Association’s functions and issues.
2. Provide daily media relations support to the Public and Media Relations unit. This will include working with the managing director, directors and associate directors in compiling information to respond to reactive public relations activities from the news media and the public. It will also include preparing information and providing support related to proactive PR opportunities on which the unit is working and gathering intelligence on the activities and interests of media covering the NCAA and its events.
3. Assist with daily media calls. This will include calling back reporters and determining what information they are seeking from the Association and then working with the appropriate manager in Public and Media Relations to prepare information to be distributed back to the media that always seeks to extend NCAA messaging.
4. Provide public relations writing support, such as press releases, talking points, backgrounders, stories for championships programs and other NCAA collateral material.
5. Perform independent research for senior leaders in PMR as assigned.
6. Provide general public relations support at key NCAA events, such as the Men’s and Women’s Final Fours, the NCAA Convention and other events as assigned.
7. Work on proactive external messaging projects and also seek out new platforms for activating and extending key Association priorities and messages. These could include working on championships programs and event-related PR (i.e. Woman of the Year, NCAA Convention, membership-related conferences).
8. Use Vocus and other technology to research and develop new media relations opportunities for the national office, including but not limited to Web logs, e-magazines, and alternative print publications and broadcast outlets.
9. Cultivate relationships with colleagues in the NCAA membership to develop third-party advocates in support of NCAA messaging and overall priorities
Minimum Requirements:
1. Bachelor’s degree.
2. Three to five years of related work experience in public relations, journalism, or communications, particularly in high-interest/low-trust settings at a national level.
3. Strong organizational skills .
4.Proven ability to add an advocacy focus to organizational priorities.
5.Proven ability to manage multiple tasks and tight deadlines.
6.Strong communication skills both written and verbal.
7. Excellent writing skills and proven ability to produce materials targeted toward specific audiences.
8. Demonstrated ability to collaborate and manage stakeholders and related expectations.
9. Strong computer skills.
Preferred Qualifications:
1. Advanced degree.
2. Knowledge of higher education and intercollegiate athletics.
3. Understanding of the overall branding and messaging goals of the NCAA.
This part cracks me up "2. Three to five years of related work experience in public relations, journalism, or communications, particularly in high-interest/low-trust settings at a national level.
Location: National Office - Indianapolis
Job Code: 267
# of openings: 1
Close Date: 7/14/08
Salary:
Description
Reports to: Director of Public and Media Relations
Duties and Responsibilities:
1. Assist in the development and implementation of the national office’s strategic communication strategy. The strategy uses various audience-specific platforms to provide clear, consistent and customized advocacy messages about the Association’s functions and issues.
2. Provide daily media relations support to the Public and Media Relations unit. This will include working with the managing director, directors and associate directors in compiling information to respond to reactive public relations activities from the news media and the public. It will also include preparing information and providing support related to proactive PR opportunities on which the unit is working and gathering intelligence on the activities and interests of media covering the NCAA and its events.
3. Assist with daily media calls. This will include calling back reporters and determining what information they are seeking from the Association and then working with the appropriate manager in Public and Media Relations to prepare information to be distributed back to the media that always seeks to extend NCAA messaging.
4. Provide public relations writing support, such as press releases, talking points, backgrounders, stories for championships programs and other NCAA collateral material.
5. Perform independent research for senior leaders in PMR as assigned.
6. Provide general public relations support at key NCAA events, such as the Men’s and Women’s Final Fours, the NCAA Convention and other events as assigned.
7. Work on proactive external messaging projects and also seek out new platforms for activating and extending key Association priorities and messages. These could include working on championships programs and event-related PR (i.e. Woman of the Year, NCAA Convention, membership-related conferences).
8. Use Vocus and other technology to research and develop new media relations opportunities for the national office, including but not limited to Web logs, e-magazines, and alternative print publications and broadcast outlets.
9. Cultivate relationships with colleagues in the NCAA membership to develop third-party advocates in support of NCAA messaging and overall priorities
Minimum Requirements:
1. Bachelor’s degree.
2. Three to five years of related work experience in public relations, journalism, or communications, particularly in high-interest/low-trust settings at a national level.
3. Strong organizational skills .
4.Proven ability to add an advocacy focus to organizational priorities.
5.Proven ability to manage multiple tasks and tight deadlines.
6.Strong communication skills both written and verbal.
7. Excellent writing skills and proven ability to produce materials targeted toward specific audiences.
8. Demonstrated ability to collaborate and manage stakeholders and related expectations.
9. Strong computer skills.
Preferred Qualifications:
1. Advanced degree.
2. Knowledge of higher education and intercollegiate athletics.
3. Understanding of the overall branding and messaging goals of the NCAA.
This part cracks me up "2. Three to five years of related work experience in public relations, journalism, or communications, particularly in high-interest/low-trust settings at a national level.
