Twoback said:
If there's an opening for head basketball coach at N.C. State and someone from a national media outlet -- ESPN or otherwise -- is breaking major developments on that search, how is that not competition?
My point is that in terms of permanently taking readership/subscribers away, ESPN isn't a competitor for the N&O. ESPN can scoop the N&O on an N.C. State coaching search story for a few days, but when an N.C. State fan wakes up and says, "I wonder what's going on with N.C. State athletics today", do you think that fan is going to go to ESPN first, or to the N&O? In terms of a specific story, sure ESPN can be a competitor. But ESPN can scoop the N&O for a week on a coaching search, and the N&O still likely would not lose subscribers because of what it provides to the local reader the other 51 weeks of the year. ESPN, or any national media outlet for that matter, cannot serve as a viable long-term substitute for local media in terms of providing the local audience with coverage of the local team, and if you are subscribing to the N&O because you're interested in Triangle sports, you are not going to drop your subscription because they got scooped on a couple coaching search stories.
However, if another local media outlet (paper or web site) that covers the same teams as the N&O is scooping them on the coaching search stories, then it does pose a threat to the N&O's circulation/readership. My problem with the column is that the last two lines seem to be referring, at least in part, to these outlets (certainly when N&O readers think of the paper's "competitors", they'd think of area papers and TV first), yet the column is all about ESPN -- a national entity that's not even on the same playing field -- and offers no examples of the local outlets' "promiscuity". If he had written, "You can believe ESPN, or you can believe us", I wouldn't have issues with it. But he paints all other competitors with a broad brush by pinning ESPN's actions on them too.