Long Beach becomes a 2-paper town

[Songbird]

Kushner's venture begins today in my hometown, starting with 16-page hyperlocal editions wrapped around the OC Register and delivered to 10,000 homes. No weekend wrap.

LANG boss says "*****, game on!"

I did a double-take at the 468,000 population number. When I lived there it was well over 500K, even into the 600s.

OC Register's version: http://www.ocregister.com/articles/beach-521601-long-register.html

Staff: http://www.ocregister.com/articles/long-521698-meet-beach.html

http://www.abc15.com/dpp/news/national/long-beach-register-newspaper-debuts-monday-becoming-citys-second-daily-newspaper

WaPo: http://www.washingtonpost.com/politics/long-beach-calif-becomes-a-2-newspaper-town/2013/08/18/049394ec-0836-11e3-9941-6711ed662e71_story.html

 

[Captain Obvious]

Nothing will get readers excited like dog-park stories fom readers.

 

[LongTimeListener]

Kushner already redefining the media -- by securing rights as the City of Anaheim's sponsorship broker for the new transportation hub. The Register gets a cut of any sponsorships it finds. Among the nattering nabobs of negativity who look sideways at a newspaper's involvement in such a deal: Anaheim's mayor.

http://capoliticalnews.com/2013/08/16/oc-register-now-negotiator-for-city-of-anaheim-huh/

 

[poindexter]

I read the new paper today. I liked it. It is hyper local. Bob Keisser is most of the sports section right now.

One of the annoyances of the Press Telegram is the plethora of stories from Encino, or Torrance, or San Bernardino (filler from other LANG papers). It was nice not to read a Chatsworth story masquerading as local (Long Beach).

 

[Songbird]

According to John Paton's tweet, the P-T won Round 1.

Tell you what, if the LB Register can talk Frank Burlison into joining the team, they would get an enormous boost.