2muchcoffeeman
Well-Known Member
Given that we've speculated on this possibility before, it's not that surprising. But to actually see it in print snaps it into focus.
http://www.editorandpublisher.com/eandp/news/article_display.jsp?vnu_content_id=1003918781
http://www.editorandpublisher.com/eandp/news/article_display.jsp?vnu_content_id=1003918781
By Mark Fitzgerald
Published: December 03, 2008 10:55 AM ET
CHICAGO Newspaper and newspaper groups are likely to default on their debt and go out of business next year -- leaving "several cities" with no daily newspaper at all, Fitch Ratings says in a report on media released Wednesday.
"Fitch believes more newspapers and newspaper groups will default, be shut down and be liquidated in 2009 and several cities could go without a daily print newspaper by 2010," the Chicago-based credit ratings firm said in a report on the outlook for U.S. media and entertainment. . . .
Fitch rates the debt of two newspaper companies, The McClatchy Co. and Tribune Co. as junk, with serious possibilities of default. It also assigns a negative outlook to both the companies and the newspaper sector, meaning their credit ratings are likely to deteriorate further. . . .
Fitch says the advertising downturn that began this year is unique in that it affects not only national advertisers, but local ones as well. And unlike the easy credit and lower interest rates during the 2001 ad recession, this time advertisers and consumers face a credit freeze.
More advertising categories are under pressure this time around, as well, Fitch argues. Five of the top 10 ad categories, accounting for more than 40% of ad spend will be down, Fitch predicts: retail; automotive; financial services; general services; and airlines, hotels and car rentals.