TyWebb said:
I have many goals as a journalist, but one has never been work at a newspaper that is considered "popular." That word never even enters the equation. This isn't high school. Words like "ethical", "integrity" and "creative" do enter the equation.
But if your newspaper isn't "popular", who's reading your work? If people generally don't read your paper because they think the product as a whole is dull, then your great hard-hitting enterprise story is completely wasted. Besides, journalism is supposed to serve the community -- not the journalists' own egos -- so why is it wrong to put out a product that appeals to readers' tastes? It's not a popularity contest, but journalists should also get off their high horse and see that producing a few fluff stories that readers enjoy every now and then isn't selling out your journalistic integrity, but rather furthering the mission of serving your readers.
Also, your point that newspapers should be entertaining AND informative is valid, and yes, there are times when you can do both in one story. But not every single story in the paper has to be both (look at it from the other side: how many city hall stories are both informative AND entertaining?). What is important is that the paper as a whole accomplishes both goals, which means having a good mix of stories that are both, and stories that are one or the other.
Let's put aside the quality of this particular story for a moment and just talk about the basic principle of it. A fluff piece that gets people to read and helps make people think that the paper is worth reading would help bring in resources journalists need to do other, hard-hitting pieces or to just cover stuff like city hall, which aren't the most appealing things to read but still need to be covered. Besides, consider this: Like it or not, part of the resources that pay for great investigative work come from subscriptions by people who just want the paper for the Sunday inserts. But would you argue that the newspaper would be better off without that revenue since those people don't read the paper for the stories that they "should" read or stories that are up to our personal level of journalistic integrity? And what do you think about a news reporter who laments that the sports section is more popular with readers than the much more important and hard-hitting news section? Hell, you can make the argument that much of the sports section is pure entertainment and not really any news of substance when compared to stories on Iraq. But the point is: Readers care about it. If putting some purely entertaining stories in the paper can help corral more readers and more resources, I don't see any problem with it.