Well, we're six weeks into this project, about halfway through the projected 13-issue run.
Advertising has basically hit the target – or slightly better – each week.
Reader response has been pretty good.
But in six weeks I've had six different advertising configurations, which makes advance planning kinda tricky. A noon Friday deadline means I can't wait on AP to deliver their formal advances for stuff, and some MCT copy that seems to always move after dark on Fridays (too late, really, to be of any use regardless) obviously doesn't help me with this project.
But our writers have embraced the form and we've gotten much better coverage of some things that usually have been tricky for us – state small colleges and the rather successful D-I school that's too far downstate for us to assign as a beat.
After a couple of weeks, I realized it was a production structure more like the weeklies where I worked at back in the day – the most important days are before the dummies get into my hands, when I have time to put together a small-college feature or some stat-related thing at my (relative) leisure, sketch out a cover and look for the right art, etc., etc.
I push hard on Wednesday evening, which is pretty quiet this time of year, tackle problem areas on Thursday and the final quality control touches on Friday morning.
So far, so good.