It's an interesting race.
Obviously, you cut the print edition, you cut trucks, presses (and pressmen), gas, paper, distributors, composers, prepress people, etc.
But you also lose a lot of advertising, at least to start.
Why it's interesting to me (not funny or amusing interesting, just sign-of-the-times interesting).
I was reading a story about the Big 3 and how, if they do get bailed out, we shouldn't expect a big rebound in automobile advertising.
But one auto industry exec said while pulling back elsewhere, the focus would be on Internet advertising, which he used the words "most efficient" to describe.
It's one guy saying it one time; but I'm wondering if that kind of thinking could signal the possibility of a big upturn in 'Net advertising.
Don't know, just wondering.