Chevy Guy. #TechnologyAndStuff. It's a thing. A big thing.

[LongTimeListener]

https://twitter.com/hashtag/ChevyGuy?src=hash

The Chicago Tribune's Phil Rosenthal writes: Here's to you, Rikk Wilde, you big, sweaty, hyperventilating sales genius.

http://www.chicagotribune.com/business/columnists/ct-rosenthal-chevy-guy-mvp-1031-biz-20141030-column.html

Bloomberg: ChevyGuy’s World Series Presentation Worth $2.4 Million

http://www.bloomberg.com/news/2014-10-30/chevyguy-s-world-series-presentation-worth-2-4-million.html

It's a meme (that even Chevy is participating in).

https://twitter.com/hashtag/TechnologyAndStuff?src=hash

 

[Songbird]

Devil's advocate: The whole thing was planned.

@VoiceofMeffle This is nimble, creative and real-time marketing at its best from @ChevyTrucks! #technologyandstuff


How do you take the most boring thing ever during a championship celebration -- HEY, CHAMP, HERE ARE KEYS TO YOUR NEW TRUCK! -- and get the world to hump your product for the next 48 hours? By giving the world something it just hasn't seen before outside of the Farley skit. It could just be the dude was big fat sweaty nervous wreck. But Chevy ain't sending a big fast sweaty nervous wreck in front of the camera to present a truck to the MVP unless it knew what it was doing -- and planned to do with the obvious outcome. Social media has changed everything. Maybe this dude really is a nervous wreck in front of the spotlight and became part of the ruse without knowing why he'd been chosen. There are some sick perverted ****s out there who know how to spin an ad campaign.

 

[poindexter]

If Chevy planned that ahead of time, kudos to them. Their marketers are A+. And the 'regional zone manager' was awesome. Flubbing the lines, while having the meat sweats - that was A+.

 

[TigerVols]

There is no way in hell that was planned.

Absolutely NO WAY MLB would have allowed that to happened beforehand. DO you think they staged Bud's hairpulling too?

 

[Songbird]

Like Chevy gives a rat's ass about Bud Selig.

"Sorry, Bud, we didn't know he would be so nervous ... " as they silently laugh chortle and guffaw about their brilliant campaign.

Chevy got on top of it WAY too fast IMO by having those ads ready the day after.

Let's just find out who Farley Redux is vis-a-vis why, of all people Chevy could have sent, it was him.

 

[LongTimeListener]

They said he is a good employee in their Kansas City area who is a big fan. A bad decision but an understandable one.

Xan, you've been drinking your Starman juice.

 

[Songbird]

I don't necessarily believe it. I'm just looking at ways for it to be true. I had to turn it off after 30 seconds, it was so painful.

That said, "good employee in Kansas City ... big fan ... " and you're going to trot him in front of the world like that?

At first stench it smells like a little pre-planning.

 

[poindexter]

At first stench it smells like a little pre-planning.

There is no way Chevy is that good.

That said, they had a 6:00 am meeting yesterday morning, and did figure out how to turn chicken **** into chicken salad. It really isn't that hard to suggest "lets make fun of ourselves" and create a hashtag #technologyandstuff.

 

[LongTimeListener]

If the guy could be that awful on purpose, he would already be a mega-star.

 

[JC]

If the guy could be that awful on purpose, he would already be a mega-star.

or the mayor of Toronto

 

[Batman]

Chevy got on top of it WAY too fast IMO by having those ads ready the day after.

That print ad you posted isn't exactly swimming in CGI. Stock photo, minimal text ... hell, I think I could throw that thing together in an hour.
I think Chevy saw this disaster unfold, and went into crisis mode immediately. By late Wednesday night, when they saw this thing trending in a positive direction (or at least one that was giving them free publicity), they made the shrewd decision to jump behind it and use it to their advantage. I'm betting Wednesday was a sleepless night for a lot of executives -- especially the guy who let Chevy Guy do the presentation in the first place -- but there were a lot of back pats and attaboys by Thursday afternoon.

 

[Vombatus]

Yeah, I can't put on my tinfoil hat for this one. The guy botched it and the rest was damage control.

 

[Songbird]

My foil hat isn't on either. Nervous guy botches it in front of the whole world. Beltran left the bat on his shoulder in '06. It happens to everyone.

But I see the cruelty in this world and think they knew he'd botch it, so they put him out there to botch it anyway knowing they'd clean up the mess in the morning with a bit of the smart hashtagging -- and voila, an unwitting star is born! (and oh, by the way, they're talking about us 48 hours later!).

I'm 99.9999 percent sure it was just a ****-up and swift response.

But I'm leaving the window open .0001 percent that this was planned.

In today's world everything gets figured out.

 

[TigerVols]

At first stench it smells like a little pre-planning.

There is no way Chevy is that good.

That said, they had a 6:00 am meeting yesterday morning, and did figure out how to turn chicken **** into chicken salad. It really isn't that hard to suggest "lets make fun of ourselves" and create a hashtag #technologyandstuff.

#Technologyandstuff wasn't created by Chevy; like 99.9 percent of all hashtags, it was an organic creation seconds after the clip aired.

 

[Bradley Guire]

I wonder what happens to all the MVP vehicles given away every year for every major pro sport. Surely these guys make enough to afford something much nicer than a mediocre mid-size pickup. Why not have the sponsor and the MVP present the vehicle to a contest winner, some schlub who makes less than $30K per year covering high school sports and who wouldn't mind a brand new mid-size pickup?

 

[playthrough]

At first stench it smells like a little pre-planning.

There is no way Chevy is that good.

That said, they had a 6:00 am meeting yesterday morning, and did figure out how to turn chicken **** into chicken salad. It really isn't that hard to suggest "lets make fun of ourselves" and create a hashtag #technologyandstuff.

#Technologyandstuff wasn't created by Chevy; like 99.9 percent of all hashtags, it was an organic creation seconds after the clip aired.

Yep. Any "social media guru" out of college for five minutes would know to jump on the blitz with a hashtag.

I can be convinced that "technology and stuff" was a planned line but not the entire thing.

 

[LongTimeListener]

http://static.nascar.com/content/***/nascar/articles/2014/11/1/main/tech-and-stuff-main.jpg/jcr:content/renditions/original

Pre-race trucks at Texas Motor Speedway for Chase for the Sprint Cup race.

 

[Batman]

I wonder what happens to all the MVP vehicles given away every year for every major pro sport. Surely these guys make enough to afford something much nicer than a mediocre mid-size pickup. Why not have the sponsor and the MVP present the vehicle to a contest winner, some schlub who makes less than $30K per year covering high school sports and who wouldn't mind a brand new mid-size pickup?

A free truck is a free truck. Bumgarner can keep it (probably a good option for lucky stiffs who stumble into an MVP award like David Freese or Mike Lowell), give it to a family member or donate it to charity as a write-off.

 

[DanOregon]

Those Corvettes Sport Magazine used to award were sweet - the Chevy Colorado doesn't scream MVP. I'd donate it to Habitat for Humanity.

 

[Vombatus]

I wouldn't let Toonces drive it. No amount of technology and stuff would prevent: