It certainly doesn't look good but it isn't quite as bad as this article portrays. I'll write more later but I just did a quick BookScan search and Dungy's Quiet Strength, while a memoir and not a biography, has sold just shy of 50,000 copies in softcover this calendar year and has sold more than 600,000 in both hardcover and softcover since it released in 2007. It's certainly sold well more than one million copies if you count the outlets that BookScan doesn't tally (Christan bookstores, for example). Wildly successful and one of the best-sellings sports books in history.
Joe Gibbs’s Game Plan for Life released in July 2009 and has already sold more than 25,000 copies according to BookScan, including more than 15,000 in its first month. It reached No. 3 on the New York Times’s “Advice, How-To” list. This likely should have also been included in the overall sports list in the piece.
Jim Tressel’s The Winners Manual released in hardcover in July of 2008. According to BookScan it sold 14,700 copies in its first week and more than 25,000 copies in its first month. It reached No. 3 on the Times’s “Advice, How-To” list. It has sold more than 70,000 copies according to BookScan.
Deanna Favre’s Don’t Bet Against Me! Has sold more than 85,000 copies according to BookScan since its release in October 2007. It was also a New York Times best seller.
Off to a meeting but more later...