From Media Post: While other consumer magazine categories seem to be adrift, newspaper-distributed magazines are alive and kicking. Nashville's Athlon Sports Communications says it plans to launch a new newspaper-distributed magazine, Athlon Sports, this October. The new magazine will debut with a circulation of 7 million, which Athlon boasts will make it the largest sports magazine in the country.
From Loser: 7 million, my rear. Does Athlon have any talent? Can anyone name one writer? They say they'll do this with existing staff; does anyone think they can really pull this off successfully?
It's an interesting idea — downright fascinating — but Loser is even more skeptical about this than He is about the WSJ's New York edition.
Link: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=127032
From Loser: 7 million, my rear. Does Athlon have any talent? Can anyone name one writer? They say they'll do this with existing staff; does anyone think they can really pull this off successfully?
It's an interesting idea — downright fascinating — but Loser is even more skeptical about this than He is about the WSJ's New York edition.
Link: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=127032