One thing for certain is you have be both a writer and designer and be able to lead those who do both.
Before interviewing for an SE job, I provided a phone list of our sports staff as well as managment in editorial and other departments. I did this with the staff's approval, of course.
Told them to call anyone, everyone.
EE seemed floored, but took me up on it. EE called six people on the list.
During the interview, I laid out a course of action in the form of ideas, not changes. It's more subtle and less arrogant.
Was a long shot to get the job, and we talked about that in the interview.
Was offered ASE job and turned it down.
But I do get a kick out of the fact that just about everytime I see the paper I see a few of the ideas I suggested being implemented.
I still talk to the EE occasionally to knock around ideas.