JR
Well-Known Member
- Joined
- Nov 28, 2002
- Messages
- 31,657
Was reading an article on marketing wine to young people and came across this:
Millennials, the 75 million North Americans born in the decades between disco and Dubya, have started to draw their first paycheques, and that means an explosion in discretionary spending power. That's good news for purveyors of such millennial necessities as iPhones, $250 designer sneakers and custom ring tones.
http://www.theglobeandmail.com/servlet/story/RTGAM.20070704.wxlmillennials04/BNStory/lifeFoodWine/home
"Many millennials are already of drinking age, and many of them will be coming of drinking age over the next few years," says Mr. Glass, 41. "That's the largest consumer buying segment, measured by buying power, in the United States. And they have a higher propensity to try wine than Generation X did. So that makes them even more important to the industry."
I've never heard that expression before. Should I be ashamed of myself?
Millennials, the 75 million North Americans born in the decades between disco and Dubya, have started to draw their first paycheques, and that means an explosion in discretionary spending power. That's good news for purveyors of such millennial necessities as iPhones, $250 designer sneakers and custom ring tones.
http://www.theglobeandmail.com/servlet/story/RTGAM.20070704.wxlmillennials04/BNStory/lifeFoodWine/home
"Many millennials are already of drinking age, and many of them will be coming of drinking age over the next few years," says Mr. Glass, 41. "That's the largest consumer buying segment, measured by buying power, in the United States. And they have a higher propensity to try wine than Generation X did. So that makes them even more important to the industry."
I've never heard that expression before. Should I be ashamed of myself?