http://baseballguru.com/articles/analysisbillmadden01.html
Love them or hate them—and the legions of baseball fans in both camps are probably about equal in number—no other professional sports franchise has come close to approaching the success of the New York Yankees, winners of 26 World Series and 38 American League championships in the 99 years following their birth as the transplanted Baltimore Orioles in 1903. As George Steinbrenner put it when he bought the Yankees from CBS in 1973 (a time when they were just emerging from one of their lowest ebbs): "I feel like I've bought the Mona Lisa of sports franchises." By contrast, some 20 years earlier it was the famous stand-up comic Joe E. Lewis who had said: "Rooting for the Yankees is like rooting for U.S. Steel."