We've found our boom market for newspapers

[dixiehack]

Asia anyone?

http://www.time.com/time/magazine/article/0,9171,1880571,00.html?iid=tsmodule

Eight of the world's 10 biggest paid-for daily newspapers are printed in Asia, according to the World Association of Newspapers (WAN). The largest national newspaper markets? China, India and Japan. (The U.S. is a distant fourth.)

Even as Europeans and North Americans abandon their paid subscriptions — newspaper circulation contracted by 1.84% and 2.14% respectively in 2006-07, according to WAN's most recent figures — Asia's grew by 4.74%. In India alone, 11.5 million new newspaper readers were added in 2008, and ad growth is chugging along at around 10% — less robust than over the past two years but still remarkably strong. "Many people can't enjoy their morning cup of tea without their newspaper," says Rahul Kansal, chief marketing officer for the Times of India, the world's most read English-language broadsheet and a major player among a whopping 64,998 newspapers registered across India.

 

[Clerk Typist]

If U.S. papers can outsource copy-editing to India, why not the other way 'round? I stand ready to edit cricket stories.

 

[fishwrapper]

Have at it:

The end of what has clearly been Sri Lanka's day. The partnership between Sangakkara and Warnapura set the tone and the rest then took over. Pakistan dropped three catches, all off Mahela, and the lack of match practice, given the fact that they hadn't played a Test in 14 months, showed on the field today. They were rusty, Kaneria proved largely ineffective, Sohail Khan impressed in bits on debut but struggled for the most part and bowling first on a placid pitch didn't help either. Mahela became one of at least ten players to score a century against every Test playing nation, and more importantly, returned to form after going through a lean patch in ODIs.

Sri Lanka are in a position to dictate terms from here on and with the pitch behaving the way it is at this point, the hosts are staring at a massive first innings score. Do join us tomorrow to see if they can mount a comeback despite the odds.

 

[Frank_Ridgeway]

How can Time run a story like this without asking/answering the question of whether newspaper circulation is audited like it is in the United States? The answer, as anyone who bothers to spend three minutes Googling, is apparently most Asian publications don't have audited circulation, so they can claim any circulation figures they want.

 

[Clerk Typist]

Have at it:

The end of what has clearly been Sri Lanka's day. The partnership between Sangakkara and Warnapura set the tone and the rest then took over. Pakistan dropped three catches, all off Mahela, and the lack of match practice, given the fact that they hadn't played a Test in 14 months, showed on the field today. They were rusty, Kaneria proved largely ineffective, Sohail Khan impressed in bits on debut but struggled for the most part and bowling first on a placid pitch didn't help either. Mahela became one of at least ten players to score a century against every Test playing nation, and more importantly, returned to form after going through a lean patch in ODIs.

Sri Lanka are in a position to dictate terms from here on and with the pitch behaving the way it is at this point, the hosts are staring at a massive first innings score. Do join us tomorrow to see if they can mount a comeback despite the odds.

I wouldn't change a word! You don't see too many "placid pitch" references in football gamers. I'll have to sneak one in next year.

 

[clutchcargo]

Do they do furloughs over there?

 

[RickStain]

I've been following cricket for over a year now. I just happened to catch it once as a fluke while looking for stuff to watch on the net. It's awesome, better than baseball.

Turns out now I can tell my wife all those times I stayed up until 6 a.m. watching an ODI were actually vital career training.

 

[Mark2010]

How can Time run a story like this without asking/answering the question of whether newspaper circulation is audited like it is in the United States? The answer, as anyone who bothers to spend three minutes Googling, is apparently most Asian publications don't have audited circulation, so they can claim any circulation figures they want.

They have no shortage of potential customers. China alone has a billion and a half people. Granted, not all of them read, but a certain percentage do.

As for the cricket story: any "wicked gogglies" in there?

 

[TrooperBari]

Do they do furloughs over there?

Not as of yet. The print market is actually growing in India and Indonesia, although of course the growth in the English-language press is going to be less.