Tribune Publishing -> tronc

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People die for journalism, so it shouldn't be named tronc:

People ruin their lives, reporting and writing and covering the news. They lose friends, they lose sleep, they lose nights and weekends and uninterrupted vacations and unblemished memories and sometimes they lose more than that.

People die, reporting the news. Because reporting the news is more important to them than their lives.

Those people deserve better than “tronc.” They deserve better than 20 years of corporate flailing at every online trend, from the paywall to the hyperlocal to the longform back to the paywall again. They deserve better than hearing, over and over and over, that what they are is not what they think they are but “content curators” and “monetization engines” and they deserve better than hearing that it’s nobody’s fault when they know whose fault it is.

On #Tronc, Journalism, and Its Value
 
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Straight from The Slapdick Executive Playbook:

"Our transformation strategy... is focused on leveraging artificial intelligence and machine learning to improve the user experience and better monetize our world-class content in order to deliver personalized content to our 60 million monthly users and drive value for all of our stakeholders," Ferro said.
 
Straight from The Slapdick Executive Playbook:

"Our transformation strategy... is focused on leveraging artificial intelligence and machine learning to improve the user experience and better monetize our world-class content in order to deliver personalized content to our 60 million monthly users and drive value for all of our stakeholders," Ferro said.

Does that mean they're inventing SkyNet to write the news?
No wonder that thing wants to nuke us.
 
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Hell, make 1,900 of them Kardashian videos and they'll be freakin rich. (From a Tribune alumnus who refuses to acknowledge tronc)
 
Tronc being Tribune, it sounds like they're desperately
flinging **** against the wall again and hoping something sticks.
 
Between the weird name and this initiative, it sounds like a typical Gannett pump and dump to excite Wall Street then sell shares - whether it results in an improved bottom line or not is beside the point. Ferro is trying to attract another company who would bid up the price of the company. I do give him credit though for funding the Ebert movie "Life Itself."
 
They said this? ""Our transformation strategy... is focused on leveraging artificial intelligence and machine learning to improve the user experience and better monetize our world-class content in order to deliver personalized content to our 60 million monthly users and drive value for all of our stakeholders," Ferro said."

And you all wonder why newspapers are dead. Whoever wrote that is a hero at that company cause he/she successfully wrote something nobody can decipher. That's how they want it.
 
We really shouldn't let tronc go without ridiculing the name, and especially that introductory press release, further.

What in the name of 'tronc' was Tribune Publishing thinking?
Great column in the link above. Hilarious. The Tribune is trying to do something that's already been deemed one of the worst ideas ever. Folks ... you can't make this **** up. I do know one thing. If the Chicago Tribune was as outstanding as it was say 15-20 years ago, it would still have a market in Chicago. ****, there are still enough boomers alive to make a helluva lot of money. LOL at what has become of the Tribune, which is now a piece of litter and all other newspapers that gave into ideas like Tronc. One big LOL. Seeya in the unemployment line while waving at Trib CEO and Gannett CEOs drive by in their yachts. Gotta love the 1 percenters even in the woebegone newspaper industry.
 
We really shouldn't let tronc go without ridiculing the name, and especially that introductory press release, further.

As a Chicago native, I'm just happy the "publishing" company no longer owns the headquarters building downtown. Seeing that architectural icon renamed "tronc tower" would have been too much to bear.
 
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As a Chicago native, I'm just happy the "publishing" company no longer owns the headquarters building downtown. Seeing that architectural icon renamed "tronc tower" would have been too much to bear.
The masthead of whatever it is they produce will now say "World's Greatest Machine Learning"

The Colonel weeps.
 
If they're going to do it, do it. What they need to do is buy the rights to the Parliament song and flood the **** out of people for a year with the jingle.

Ow, we want the tronc
Give up the tronc
Ow, we need the tronc
We gotta have that tronc!
 

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