Just checked out the LB Press-Telegram:
Long Beach Armada changes name to "Long Beach Armada of Los Angeles of California of the United States of North America Including Barrow, Alaska"; seriously
Move over, Arte Moreno and the Los Angeles Angels of Anaheim. There's a new, longer-named sherrff in town.
It has been announced that the Long Beach Armada will officially change their name to the "Long Beach Armada of Los Angeles of California of the United States of North America Including Barrow, Alaska", to become the longest named sports franchise in the world.
The Armada, which plays out of Blair Field in Long Beach, decided to take a page out of Moreno's promotional playbook. "Our inspiration was Arte Moreno's brilliant marketing gambit of positioning the Anaheim Angels as an L.A. team," Golden Baseball League CEO Dave Kaval explained in a press release. "Being a real Los Angeles county team, we too wanted to extend our reach as far north as possible."
But why Barrow, Alaska? Turns out in April, the Armada announced a partnership with the frigid township, which boosts a population of 4,500 + people. Barrow is the northernmost settlement in North America, with temperatures near freezing almost every month of the year. You may ask yourself, "Again, why Barrow?"
Turns out, the mayor of Barrow is onboard. A spokesman for Mayor Nate Olemaun, Bob Thomas, sounds excited on the prospect of being aligned with a professional baseball team in a press release. "Our unique location does not preclude a potential fan base."
Armada President and General Manager David A.Wellenzohn agrees. "With all the Armada games being broadcast on the worldwide web, the great people of Barrow will now join the ranks of cities with professional baseball," he said in a press release. The team also announced plans to have a Barrow, Alaska Day at Blair Field on July 30th.
Now that the Armada is aligned with two sister cities, the Golden Baseball League decided it made sense to try and incorporate both in the name of the team. "In order to better reach the larger Armada Nation," said Kabal in a press release. "we felt compelled to lengthen the name to incorporate all our fans stretching from the warm beaches of Los Angeles to the frigid beaches of the artic circle."
Obviously, the league's plan of changing the team's name was to garner some media attention. And apparently it worked, as ESPN anchor Dan Patrick relayed the story on his Tuesday national radio show. So now the teams' abbreviation, LBALACUSNAIBA, stands as a testament to both cities, as well as the league's sense of humor.