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Gannett's latest initiative, in which they cut costs by reassigning staff to a new venture and then shoot them?
 
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It's worth noting this fawning story from the NYT announcing The Messenger is less than a year old:

The Messenger, a Media Start-Up, Aims to Build a Newsroom Fast

In May, he plans to introduce The Messenger, a news site that will cover politics, business, entertainment and sports. Financed with $50 million in investor money, the site will start with at least 175 journalists stationed in New York, Washington and Los Angeles, executives say. But in a year, Mr. Finkelstein said, he plans to have around 550 journalists, about as many as The Los Angeles Times.

The goal, Mr. Finkelstein said in his first extended interview about the new business, is creating an alternative to a national news media that he says has come under the sway of partisan influences. The site will be free and supported by advertising, with an events business to follow.


“I remember an era where you’d sit by the TV, when I was a kid with my family, and we’d all watch ‘60 Minutes’ together,” said Mr. Finkelstein, who comes from a wealthy New York publishing family. “Or we all couldn’t wait to get the next issue of Vanity Fair or whatever other magazine you were interested in. Those days are over, and the fact is, I want to help bring those days back.”


The market has spoken about this many, many times over the past decade: NO ONE wants non-partisan journalism any more.
 
The New York Times? Getting something wrong? In this economy?

I wanted The Messenger to succeed, but it never felt like it had a chance. I mean, there's a one-page thread about it on a message board for sports journalists. Delayed launches are usually impossible to overcome. The Athletic has innumerable faults, but at least it had an impressive launch.
 
Why does everyone say they’re going to transform this or put that out of business? Nothing wrong with a little ambition, but how about getting your legs under you at first before you make silly bold predictions about how wonderful and vital your product is/will be?
 
Why does everyone say they’re going to transform this or put that out of business? Nothing wrong with a little ambition, but how about getting your legs under you at first before you make silly bold predictions about how wonderful and vital your product is/will be?

I wonder if this doesn't have something to do with the cultures of the places that fund these media startups.
 
Probably. The most ridiculous was The Athletic, which pledged to put the newspaper sports page out of business... until it was bought by a newspaper company. I suppose they did put the NYT sports page out of business.
 
FWIW, since this thread popped up, I've been reading The Messenger and there are several informative and well written long-form articles on it.
 
EDIT: I’m told the Messenger will shut down tomorrow.

From the Daily Beast:

Troubled media startup The Messenger, which has been desperately trying to raise money in recent weeks to stay afloat, is expected to tell
employees this week whether the site will shut down or the fundraising efforts have been successful ...
 
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Guessing that meeting didn't go well.



FWIW I had thought about applying there way back when but I friend who is well connected in digital circles said they had no plan and it wouldn't last. Was hoping he'd be wrong but figured he'd be right. Unfortunately.
 

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