AM Radio is certainly not dead here in Kentucky. Sports shows keep it alive in the morning and early evening. Political call in shows keep it alive during the afternoons and late evenings. Fans listen to their favorite announcers call University of Kentucky, University of Louisville, Western Kentucky University and Murray University football, basketball and baseball games. They watch the away games on TV but turn down the sound and listen to the radio announcers. They even have special radios that allow them to synch the radio sound to the TV image, since often there's a delay. Fans go to the games and wear headsets or earbuds so they can watch the game in person but hear the background statistics and analysis by their favorite announcers. The pregame shows begin two and a half hours before the games and the postgame shows go on for two hours after the games. The hosts of these sports call in shows are local celebrities, earning extra income endorsing products and appearing at promotional events. Advertising rates for these shows are quite steep and there's a waiting list to grab any spots that open.
