Savior of newspapers: "Smart is the new sexy"

[MisterCreosote]

E&P details the new marketing campaign The Newspaper Association designed to promote the industry, including its new motto, which you see in the thread title. I don't have a good feeling about this:

http://www.editorandpublisher.com/Newsletter/Article/The-Smart-and-Sexy-Story-of-Newspapers

 

[Football_Bat]

Work smarter, not sexier!

 

[mrbio]

Hmmmm.

 

[Joe Williams]

Next week's big marketing campaign: 101 Other Things to Do with Buggy Whips.

 

[flexmaster33]

More "Informed" than Smart. We do write to the 8th-grade level after all

 

[Stitch]

It's much hotter when a girl is reading "The Economist" than the local rag.

 

[Johnny Dangerously]

Bringing Back Smart.

 

[Baron Scicluna]

Real Sexy, Real News.

 

[mrbio]

What they have to do is get newspaper reading into scenes of major movies and TV shows. Like they did with cigarettes. Make newspapers look happening by having Depp and Pitt and Jackson and Roberts reading a paper during a scene, that's how you make it cool. Maybe.

 

[Joe Williams]

What they have to do is get newspaper reading into scenes of major movies and TV shows. Like they did with cigarettes. Make newspapers look happening by having Depp and Pitt and Jackson and Roberts reading a paper during a scene, that's how you make it cool. Maybe.

No, that's how you make movie characters look old. Have them reading a newspaper, preferably with those half-glasses down their noses.

 

[Dick Whitman]

What they have to do is get newspaper reading into scenes of major movies and TV shows. Like they did with cigarettes. Make newspapers look happening by having Depp and Pitt and Jackson and Roberts reading a paper during a scene, that's how you make it cool. Maybe.

This is actually not a terrible idea. I like it. A lot actually. Product placement in television shows and movies that young people watch? Why not?

 

[HanSenSE]

Real Sexy, Real News.

Page Six girls all around ....

 

[Mystery Meat II]

What they have to do is get newspaper reading into scenes of major movies and TV shows. Like they did with cigarettes. Make newspapers look happening by having Depp and Pitt and Jackson and Roberts reading a paper during a scene, that's how you make it cool. Maybe.

This is actually not a terrible idea. I like it. A lot actually. Product placement in television shows and movies that young people watch? Why not?

Newspapers, albeit generic ones, are already props in most TV shows and movies. And of course you've got the "spinning newspaper to denote big news" cliche. Unless you're talking about actual newspapers getting airtime, but unless it's the New York Times or USA Today, would it help? Having the Pittsburgh Post-Gazette or the Kansas City Star isnt going to do much for moviegoers in Boston or San Diego.

 

[Dick Whitman]

What they have to do is get newspaper reading into scenes of major movies and TV shows. Like they did with cigarettes. Make newspapers look happening by having Depp and Pitt and Jackson and Roberts reading a paper during a scene, that's how you make it cool. Maybe.

This is actually not a terrible idea. I like it. A lot actually. Product placement in television shows and movies that young people watch? Why not?

Newspapers, albeit generic ones, are already props in most TV shows and movies. And of course you've got the "spinning newspaper to denote big news" cliche. Unless you're talking about actual newspapers getting airtime, but unless it's the New York Times or USA Today, would it help? Having the Pittsburgh Post-Gazette or the Kansas City Star isnt going to do much for moviegoers in Boston or San Diego.

Didn't the Star-Ledger show up in "The Sopranos" all the time?

 

[Joe Williams]

What they have to do is get newspaper reading into scenes of major movies and TV shows. Like they did with cigarettes. Make newspapers look happening by having Depp and Pitt and Jackson and Roberts reading a paper during a scene, that's how you make it cool. Maybe.

This is actually not a terrible idea. I like it. A lot actually. Product placement in television shows and movies that young people watch? Why not?

Newspapers, albeit generic ones, are already props in most TV shows and movies. And of course you've got the "spinning newspaper to denote big news" cliche. Unless you're talking about actual newspapers getting airtime, but unless it's the New York Times or USA Today, would it help? Having the Pittsburgh Post-Gazette or the Kansas City Star isnt going to do much for moviegoers in Boston or San Diego.

Didn't the Star-Ledger show up in "The Sopranos" all the time?

Occasionally blood-splattered. You knew it was a fictional series because the splatter wasn't coming from within the newsroom.

 

[Dick Whitman]

They could have zoned editions of television shows.

On Chicago's NBC affiliate, Liz Lemon is reading the Tribune. In Dallas, the Morning-News. And on and on.

I kid.

 

[lone star scribe]

They could have zoned editions of television shows.

On Chicago's NBC affiliate, Liz Lemon is reading the Tribune. In Dallas, the Morning-News. And on and on.

I kid.

Doubtful that the Trib or DMN circulates at 30 Rock, anyway.

 

[HanSenSE]

They could have zoned editions of television shows.

On Chicago's NBC affiliate, Liz Lemon is reading the Tribune. In Dallas, the Morning-News. And on and on.

I kid.

Doubtful that the Trib or DMN circulates at 30 Rock, anyway.

How quickly we all forget: The spinning newspapers at the beginning of "Rudolph the Red-Nosed Reindeer."

About 45 seconds in at

 

[Joe Williams]

You could have sexy Hollywood stars watch newsreels when they go to the cineplex in their movie, and it wouldn't bring those suckers back either.

We're discussing product placement for newspapers in Hollywood films, but the utes in the audience would be texting each other in real time, laughing at the feeble maneuver.

 

[Batman]

Real Sexy, Real News.

Page Six girls all around ....

Nah. They only read it for the articles.