Rudy Petross said:
Sadly, I heard Randy was a victim of webhits. He didn't have enough so he got laid off. In many of the idiotic moves the register (lower case intentional) has done, this is one of the tops. You are trying to be a local paper and you get rid of the one guy who was wired into the county like no other. Brilliant! I give the paper four years before it gets folded into the Pennysaver.
I'm old school, I'm a Randy fan from when I lived out there, and it's past time to say I'm sad of what has happened to the Southern California papers, and papers in general. But ...
This business of not enough web readers is going to be a factor in the future, like it or not. In the old days, you put writers in the paper, and except for focus groups and surveys or whatever, you simply assumed on faith that people were reading them. Even when a paper hired a huge name like Lupica, it was decidedly unscientific as to whether he added 50,000 readers or whatever, although I'm sure there were indications.
These days, you can break down who's reading what every single day, which authors, which column subjects, whatever. Exact numbers, and in relation to all the others.
So this is going to be the question (and I truly mean it as a question, not a rhetorical one to which I presume I have the answer). Let's say you've got a veteran guy, making a relatively high amount of money, and on a typical day, the numbers for the things he writes lag what 10 other writers are writing, and a single column ranks 57th on the breakdown of things people read that day.
I'll tell you my current answer: That that writer still serves a valuable role, that newspaper (or website) readership is a cobbled-together total of a lot of smaller things, and that there's a human factor too.
But if you're simply the people running the business, and the person making the most money in your department is writing the 57th-most-read story for your newspaper/website on a daily basis, what do you do about that?
I don't have an answer. But the notion that somebody is being read doesn't have to be taken on faith anymore; you've got hard numbers right in front of you.
So now what?