The people who post comments are your readers. Figure out a way to embrace them, instead of driving them away by calling them dumb.
The beauty about comments and other internet tools is that they have brought on the age of participation. You have to build the relationship with not just the people you're interviewing, but the people for whom you're writing.
Flash, with all due respect have you read comments on a consistent basis?
To the vast majority people who have commented on my stories I say ... **** YOU!
Embrace them? Embrace morons who are racist? Who criticize the newspaper I work for?
There is no "beauty about comments" I've read. Participation?
Again ... do you read the ****ing comments?? They are meant to inflame and incite. Again, they are racist.
Now if the person would sign his/her name and we have a reasonable discussion? That's a different story. Anybody who suggests we take comments seriously from people who get to use their little cute nicknames like BigManBobby; JoeJackoff, etc., is an idiot IMO.
These are unsigned comments. My god. There is NO REASON to embrace people who are not forced to sign their name as on the editorial page!!!!
You give me your name? We'll talk.
You sign with some cute nickname and flame? To those "readers" I say again,
"**** YOU!"
Flash I ask you these questions. Please answer:
-- Why would I take seriously a comment from a person who doesn't have to put his real name when my real name is on my story. Especially when said person's comment is rude/mean spirited?
-- What is the value of allowing readers to post anonymously?
-- Why do newspapers allow rude comments from anonymous people on their Websites and make people sign their real name to letters to the editor?