In February, Daniel de Vise, a reporter for the Washington Post, arrived at the University of Texas at Austin campus to work on a story about a controversial standardized test sweeping the nation’s colleges and universities. The test purports to determine how much students have learned in college, part of a movement to bring No Child Left Behind-style accountability testing to higher education. University officials were nervous about what the story would say about the politically sensitive topic. Before he landed in Austin, de Vise emailed UT’s director of communications to reassure him that the article was “NOT meant to be any sort of hit piece, more of a thought-provoker.”
De Vise’s visit was fairly routine journalism. He toured campus, visited with students and interviewed administrators. But when de Vise returned to Washington, D.C., he employed some unusual, perhaps even unethical, techniques.
Before publication, de Vise shared at least two complete drafts of his article with UT’s press officers and allowed them to suggest critical edits, some of which ended up in the published story, according to emails obtained by The Texas Observer through a public information request.
Journalists have traditionally been taught never to share entire drafts with sources to avoid undue influence. But in preparing his 1,300-word story—which ran on the Post’s front page on March 14 under the headline "Trying to assess learning gives colleges their own anxiety”—de Vise flouted journalistic convention and allowed UT officials to suggest substantive changes to a major news story about a politically charged topic.
"Everything here is negotiable," de Vise wrote to Tara Doolittle, director of media outreach at UT-Austin on March 5. "Help me out by not circulating this material very far and by stressing that it is an unpublished draft. If you or anyone at the university has any concerns about it, I implore you to direct them to me. I'm one of a very few reporters here who send drafts to sources!"
http://www.texasobserver.org/cover-story/washington-post-reporter-allows-college-officials-to-alter-story-on-controversial-test