Ours is a lot different from most places, but we have 11 pages a week. Every day we have at least one page, and it's not really like Field & Stream. We are in one of the biggest areas for outdoor recreation, and we do cycling, climbing, running, triathlon, alt rec and usually something special for Sunday. We have a theme for each day, like cycling for Monday and running for Tuesday, etc. We also try to run a product feature every day, like a neat GPS tool or a tent. We run price, quick info and where in town you can buy it. A lot of first-person stuff and how-to as well. If you need any more help, you can certainly send me a message. Good luck.