http://www.nytimes.com/2007/02/05/business/media/05adcol.html?pagewanted=print
<i> No commercial that appeared last night during Super Bowl XLI directly addressed Iraq, unlike a patriotic spot for Budweiser beer that ran during the game two years ago. But the ongoing war seemed to linger just below the surface of many of this year’s commercials.
More than a dozen spots celebrated violence in an exaggerated, cartoonlike vein that was intended to be humorous, but often came across as cruel or callous.
For instance, in a commercial for Bud Light beer, sold by Anheuser-Busch, one man beat the other at a game of rock, paper, scissors by throwing a rock at his opponent’s head.
In another Bud Light spot, face-slapping replaced fist-bumping as the cool way for people to show affection for one another. In a FedEx commercial, set on the moon, an astronaut was wiped out by a meteor. In a spot for Snickers candy, sold by Mars, two co-workers sought to prove their masculinity by tearing off patches of chest hair.
There was also a bank robbery (E*Trade Financial), fierce battles among office workers trapped in a jungle (CareerBuilder), menacing hitchhikers (Bud Light again) and a clash between a monster and a superhero reminiscent of a horror movie (Garmin).
It was as if Madison Avenue were channeling Doc in “West Side Story,†the gentle owner of the candy store in the neighborhood that the two street gangs, the Jets and Sharks, fight over. “Why do you kids live like there’s a war on?†Doc asks plaintively. (Well, Doc, this time, there is.)
During other wars, Madison Avenue has appealed to a yearning for peace.</i>
This is my favorite part
<i>Then, too, there was the unfortunate homonym at the heart of a commercial from Prudential Financial, titled “What Can a Rock Do?â€
The problem with the spot, created internally at Prudential, was that whenever the announcer said, “a rock†— invoking the Prudential logo, the rock of Gibraltar — it sounded as if he were saying, yes, “Iraq.â€
To be sure, sometimes “a rock†is just “a rock,†and <b>someone who has watched the Super Bowl XIX years in a row only for the commercials may be inferring things that Madison Avenue never meant to imply.</b></i>
no **** Sherlock.
and people wonder why the Times loses $648 million in one quarter.
<i> No commercial that appeared last night during Super Bowl XLI directly addressed Iraq, unlike a patriotic spot for Budweiser beer that ran during the game two years ago. But the ongoing war seemed to linger just below the surface of many of this year’s commercials.
More than a dozen spots celebrated violence in an exaggerated, cartoonlike vein that was intended to be humorous, but often came across as cruel or callous.
For instance, in a commercial for Bud Light beer, sold by Anheuser-Busch, one man beat the other at a game of rock, paper, scissors by throwing a rock at his opponent’s head.
In another Bud Light spot, face-slapping replaced fist-bumping as the cool way for people to show affection for one another. In a FedEx commercial, set on the moon, an astronaut was wiped out by a meteor. In a spot for Snickers candy, sold by Mars, two co-workers sought to prove their masculinity by tearing off patches of chest hair.
There was also a bank robbery (E*Trade Financial), fierce battles among office workers trapped in a jungle (CareerBuilder), menacing hitchhikers (Bud Light again) and a clash between a monster and a superhero reminiscent of a horror movie (Garmin).
It was as if Madison Avenue were channeling Doc in “West Side Story,†the gentle owner of the candy store in the neighborhood that the two street gangs, the Jets and Sharks, fight over. “Why do you kids live like there’s a war on?†Doc asks plaintively. (Well, Doc, this time, there is.)
During other wars, Madison Avenue has appealed to a yearning for peace.</i>
This is my favorite part
<i>Then, too, there was the unfortunate homonym at the heart of a commercial from Prudential Financial, titled “What Can a Rock Do?â€
The problem with the spot, created internally at Prudential, was that whenever the announcer said, “a rock†— invoking the Prudential logo, the rock of Gibraltar — it sounded as if he were saying, yes, “Iraq.â€
To be sure, sometimes “a rock†is just “a rock,†and <b>someone who has watched the Super Bowl XIX years in a row only for the commercials may be inferring things that Madison Avenue never meant to imply.</b></i>
no **** Sherlock.
and people wonder why the Times loses $648 million in one quarter.
