BrianGriffin said:Anybody know where/if market saturation/penetration is ranked? In other words, how circulation numbers measure up with market size.
fishwrapper said:BrianGriffin said:Anybody know where/if market saturation/penetration is ranked? In other words, how circulation numbers measure up with market size.
There isn't a central database for penetration. Our paper commissioned a marketing/census firm to determine penetration numbers. Advertisers, especially local ones, are very interested in that number.