ran it a full color page inside with locally created bracket, background, etc. Women, despite the fact that there is really just that one reader out there that will call and complain about 'fairness' was also a color inside, but scaled back to about little less than half page.
No need to put it on the front -- not including it would be bad, obviously, and cause an uproar. But readers don't really care that it's on the front or on page 12, as long as they can find it and, more importantly, use it.
(Hell, they are just gonna print off their bracket from SI, Yahoo, AOL, or wherever anyway.)