Here, tucked away nine paragraphs into Greg's column, is the real root of the problem.
There are a total of four black sports editors leading newspapers in the country. (Full disclosure, I am one of the four). There are only 238 black sports journalists who work in print and on websites in the nation. That is only 7.6 percent of the entire sports workforce. White reporters comprise 86 percent of the sports departments.
So it's not so much about hiring and retaining a diverse work force, it's that there's a small pool of diverse candidates to begin with. When you can be as specific as citing that there are exactly "238 black sports journalists who work in print and on websites in the nation," there's a systemic issue that your average department hiring manager can't adequately address when scurrying to line up interviews when an unexpected opening occurs.
Sure, you can create "a queen bee" of sorts by investing more time and resources by identifying and mentoring minority journalists who seem to rise above the others, but let's not confuse this with the problems professional sports leagues have in hiring minority coaches and managers. Nearly two-thirds of NFL rosters, for example, are comprised of black players, providing the league's 32 teams with thousands of potential job candidates for coaching openings. But as Greg points out, a paltry 7.6 percent of the entire sport workforce is black and less than twice that are deemed diverse.
The corporate monoliths -- with their deep pockets, high-profile jobs and cross-platform opportunities -- will always have the upper-hand in luring the best and the brightest of those 400+ diverse journalists, but the reality is that there just aren't enough in our industry to begin with.
I realize that professional organizations, including NABJ and APSE, have made great strides in identifying and promoting diverse candidates, but I can't help but wonder if they could be doing a better job themselves. Are they going beyond the J-school classes in search of potential journalists on college campuses? After all, it's probably the math major who's best equipped to devise the new-wave metrics in analyzing player efficiency. It's the pre-med student with a writing proficiency who can help readers understand what it means when the star athlete is hobbled by plantar fasciitis. And it's the business major who's best able to identify story opportunities on the business of sports.
Large media corporations are already doing this, but the professional organizations are the ones that will make a greater difference across the industry. Greg and others like him should be lauded for their great work with aspiring minority journalists, but perhaps they should also be devising strategies to find more minorities who haven't discovered journalism yet.