The only original content from Salinas comes in the form of paid obituaries, making death virtually the only sign of life at an institution once considered a must-read by many Salinans.
Spent some time there recently; by far the largest employer in town is the massive plant that makes the bagged salads you get under a hundred different brand names at your grocery store.Don't sell Salinas too short, though. Population around 163K in last census, county seat, business center of county and ag center (last three letters of KSBW, the local NBC and ABC affiliate, stand for Salad Bowl of the World). But for Gannett just to let it go to hell like this is remarkable.
Reid was at a conference where he said many of Gannett's smallest papers were not profitable. If Gannett has stopped staffing the paper locally I don't think the company is making much money in Salinas. I wonder why they don't sell the paper to BANG or another chain in the area. that chain could at least plug in more regional news.Don't sell Salinas too short, though. Population around 163K in last census, county seat, business center of county and ag center (last three letters of KSBW, the local NBC and ABC affiliate, stand for Salad Bowl of the World). But for Gannett just to let it go to hell like this is remarkable.
There were two points when I knew newspapers were going away 1) when our publisher highlighted an study in E&P that said newspaper quality does not have an impact in determininng whether someone subscribes or doesn't - they were either newspaper readers, or they weren't - and when I saw a Gannett "mission statement" that said the point of the company was to deliver profits to our shareholders, or somesuch. We weren't a newspaper company, just a company that used newspapers as a means to an end. Which is pretty much what 90 percent of newspaper companies are these days.
The point that I knew newspapers were going to have a rough road was somewhere around 2004-2005, when the executive editor of the Gannett paper I worked at was touting some new initiative about how we were going to do more things with the website, including regularly putting our stories on there when we were done at night.
She was asked if we were going to start charging to access our stories on the website and she said we weren’t because there wasn’t technology available to make anyone pay and besides, there were “studies” that showed people didn’t want to pay for website-generated news.
Then she was asked why anyone would subscribe to the paper if they could just get the same stories online for free and she just shrugged her shoulders.
That sounds like it was during the timeframe in which you had to group all of the stories, headlines, photos, cutlines, breakouts, etc., in a very specific way on the Quark page before uploading it to the web, or else everything would just go live in completely random order and grouping.
BANG would be best suited to fill the gap since they already own the Monterey Herald. Add, say, one reporter to handle government, cops, etc. and a sports stringer (although John Devine does a great job there). But, like I said, it's BANG.Reid was at a conference where he said many of Gannett's smallest papers were not profitable. If Gannett has stopped staffing the paper locally I don't think the company is making much money in Salinas. I wonder why they don't sell the paper to BANG or another chain in the area. that chain could at least plug in more regional news.
I remember my shop in the mid-2000s getting a system that had a time delay for uploading stories to the homepage. Oooo, fancy!Yeah, it was something like that. We also had to go in folders and bring out these various tags for different categories (pro football, high school basketball, etc.), put them on the side of the page and group them so that the web page techs would know how to load the stories. Of course, eventually, they figured out a way for us to load the stories.
BANG has done that in Northern Colorado. They bought Greeley a couple years ago and basically combined them with half dozen other papers they owned north of Denver. I wonder why they do not now in Salinas.BANG would be best suited to fill the gap since they already own the Monterey Herald. Add, say, one reporter to handle government, cops, etc. and a sports stringer (although John Devine does a great job there). But, like I said, it's BANG.
The publisher of the Herald and Santa Cruz Sentinel comes through my line occasionally (full disclosure: I string for the Sentinel in sports when time allows), so may ask. Another group that could fill the gap is Weeklys, which is anchored by Good Times, a nice weekly based in Santa Cruz which has added some longform local stories to its comprehensive local entertainment coverage. They've also scooped up a lot of smaller weeklies in the Central Coast area (Santa Cruz, San Benito and Monterey counties) over the last few years, most notably the Register-Pajaronian in Watsonville.BANG has done that in Northern Colorado. They bought Greeley a couple years ago and basically combined them with half dozen other papers they owned north of Denver. I wonder why they do not now in Salinas.