Was this posted here? Apologies if it was....seems like SJ wheelhouse material.
http://www.miamiherald.com/2010/03/05/1516552/anything-goes-in-gossip-world.html
I remember the first time I felt the shift. It was while viewing a photograph of Alex Rodriguez that made me feel dirty in June 2007. He was getting on a hotel elevator late at night with a curvy blonde woman who wasn't his wife. It was gotcha! gossip disguised as . . . what? Investigative journalism? Regardless, it was in a major American newspaper. And it felt to me like the game changed forever that day.
One of the first orders of business at TMZ Sports, rest assured, will be to out a gay male athlete. It is the only boundary left to cross. It will either wreck that athlete's life or make him the next Jackie Robinson or maybe both.
That's a pretty horrible thing to do to someone against their will, obviously.
But an outraged America will punish the behavior by showering it with views, dollars and rewards.
http://www.miamiherald.com/2010/03/05/1516552/anything-goes-in-gossip-world.html