Trust me, as a K-State student last year who got a power towel with the purchase of her season tickets...no one was laughing harder than us. Thankfully, after the video bombed, we never had to see the Willie Chant (mostly because the chances of us being able to be that coherent with the yelling anytime after the first quarter was almost nil).
And I always forgot my power towel. I think they multiplied though, because we had two season ticket holders in my house and by the end of the year, we had five power towels.