Do hyperlocal community papers really work?

[forever_town]

I've been the managing editor of a weekly community newspaper for over two years now. In that time, I've been following the lead of those who believe the local community paper should focus exclusively on LOCAL issues and not touch national issues, big time sports teams, etc.

However, I have to wonder if that approach even works. Declining circulations and readership have seemingly been part of EVERY newspaper large and small. Our paper's no exception. The county I'm in is right next door to the nation's capital. My paper faces competition from a free weekly paper with the the resources of a major daily behind it. People who pick up newspapers often pick up said major daily newspaper and that's pretty much it.

When I look at the stories that have gotten the most hits on our Web site, it's invariably the sports stories that have had national import (such as a local high school product who was drafted in the first round of the NFL draft) or it's been criminal cases that have become national news that dominate. That, and a 19-month-old story about a puppy scam that always remains one of the most widely read stories every month no matter what.

Oh, and not only that, but I see people regularly slam the hyperlocal approach on here. Does that slam extend to the community papers that don't have the resources to compete with the big boys?

What do I do? Do I ditch the hyperlocal approach and try to get more state or *gulp* national stories? Do I try to localize major national stories? Do I continue to try to beat that hyperlocal drum?

Frustrated,

F_T

 

[Sam Mills 51]

I've had enough of the hyperlocal drum. It's understandable if you're a non-daily ... the readership seems to understand that a combination of resources, newshole and lack of timeliness don't make for a good attempt at being a full-service publication.

But I've yet to understand that about hyperlocal dailies. I worked at one for more than a year. The fact that regional, state and national stories that were widely discussed, yet not published because the founder and publisher didn't think that was their aim, was puzzling. Maybe even frustrating.

It's all about balance. Don't stray from local ... goodness knows no one needs to give a reason for a customer to take McPaper. But there are times that the boots on ground spent to appease maybe 8-10 people, if that, can be used on a much bigger story. One that a much bigger portion of your readership really does care about. One that your writer, who would love the bigger clip and the chance at a bigger story, cares about. One that gives more of your readership a chance to care.

On a personal note, I believe the hyperlocal just means that some stories that aren't worth it are beaten to death for spacekill on slow days. Focusing on balance gives the publication a much better chance at quality every day.

 

[Moondoggy]

No. It doesn't work.

"Hyperlocal" is a made-up phrase by publishers who wouldn't know a real story if it bit them on the ass. Now, web sites around the country are turning to "citizen journalists" and "reader-generated copy" because they think it will send the community stampeding to their web site.

They are wrong.

Most of that crap is boring and bordering on subliterate. I don't want to see a picture of their dog or their adorable little league team that tried really hard and finished fourth in the league. I don't want to hear about their boring, mundane lives.

I am not alone.

If hyperlocal worked, all we'd have to do is print the phone book each day.

Find real stories. Stories that interest more than one person.

Put those stories in the paper.

You'll thank me for this advice.

 

[Sam Mills 51]

No. It doesn't work.

"Hyperlocal" is a made-up phrase by publishers who wouldn't know a real story if it bit them on the ass. Now, web sites around the country are turning to "citizen journalists" and "reader-generated copy" because they think it will send the community stampeding to their web site.

They are wrong.

Most of that crap is boring and bordering on subliterate. I don't want to see a picture of their dog or their adorable little league team that tried really hard and finished fourth in the league. I don't want to hear about their boring, mundane lives.

I am not alone.

If hyperlocal worked, all we'd have to do is print the phone book each day.

Find real stories. Stories that interest more than one person.

Put those stories in the paper.

You'll thank me for this advice.

The first few graphs of Moondoggy's point: Those things are great to discuss at neighborhood or church picnics. That doesn't mean they're newsworthy to thousands of readers.

Publishers who think hyperlocal is everything think phone-booking stories will draw in readers. They're wrong. And localizing every story that is relevant regionally or nationally is laughable.

 

[Stitch]

I was listening to "The Conversation" out of KUOW in Seattle and the show mentioned a new site trying to exploit hyperlocal. The premise of http://spot.us/ is that individuals would group together and pony up to pay a journalist's fee. The article would be published on a blog or Web site, and also given to newspapers for free.

David Cohn, the founder of the site, said that parents in a given area would all chip in and pay for coverage of how the clean the local school cafeteria is for example.

Too bad I couldn't call in and say BS because I don't think 20 parents would pay for cross country coverage in a given area.

 

[Stitch]

No. It doesn't work.

"Hyperlocal" is a made-up phrase by publishers who wouldn't know a real story if it bit them on the ass. Now, web sites around the country are turning to "citizen journalists" and "reader-generated copy" because they think it will send the community stampeding to their web site.

They are wrong.

Most of that crap is boring and bordering on subliterate. I don't want to see a picture of their dog or their adorable little league team that tried really hard and finished fourth in the league. I don't want to hear about their boring, mundane lives.

I am not alone.

If hyperlocal worked, all we'd have to do is print the phone book each day.

Find real stories. Stories that interest more than one person.

Put those stories in the paper.

You'll thank me for this advice.

The first few graphs of Moondoggy's point: Those things are great to discuss at neighborhood or church picnics. That doesn't mean they're newsworthy to thousands of readers.

Publishers who think hyperlocal is everything think phone-booking stories will draw in readers. They're wrong. And localizing every story that is relevant regionally or nationally is laughable.

I had an interview where the publisher said that I'd be covering church picnics. That alone was enough to take my name out of the hat.

 

[slappy4428]

No. It doesn't work.

"Hyperlocal" is a made-up phrase by publishers who wouldn't know a real story if it bit them on the ass. Now, web sites around the country are turning to "citizen journalists" and "reader-generated copy" because they think it will send the community stampeding to their web site.

They are wrong.

Most of that crap is boring and bordering on subliterate. I don't want to see a picture of their dog or their adorable little league team that tried really hard and finished fourth in the league. I don't want to hear about their boring, mundane lives.

I am not alone.

If hyperlocal worked, all we'd have to do is print the phone book each day.

Find real stories. Stories that interest more than one person.

Put those stories in the paper.

You'll thank me for this advice.

The first few graphs of Moondoggy's point: Those things are great to discuss at neighborhood or church picnics. That doesn't mean they're newsworthy to thousands of readers.

Publishers who think hyperlocal is everything think phone-booking stories will draw in readers. They're wrong. And localizing every story that is relevant regionally or nationally is laughable.

I had an interview where the publisher said that I'd be covering church picnics. That alone was enough to take my name out of the hat.

Hyperlocal was the first job interview I ever had -- where the hamster races at the local Ben Franklin were on the front page of the Sleepy Eye Herald-Dispatch... I didn't get the job and have been thankful ever since...

 

[buckweaver]

Hyperlocal, as a concept, is super flawed. It requires that people be interested not just in their neighbors (which many people are), but also in their neighbors' neighbors. And that's not really the case.

People do care about what's happening in their back yards. They don't care about what's happening in someone's back yard in the next town over, unless it threatens to affect them in some way.

So, what is needed here is not hyperlocal coverage. That crap's meaningless, for the most part.

What's needed ... is news judgment. Good, solid, human- and community-interest news judgment. About stories that are interesting, that matter and that people care about, in that order.

(People will read about things that don't matter, if they are interesting. And people will read about things that matter, even if they don't care about them. But nobody will read something that's not interesting and doesn't matter. ... Like hyperlocal crap.)

 

[DanOregon]

The biggest flaw with hyperlocal is that covering a church picnic or a pancake breakfast still requires you to tell the reader WHY you are covering such a small scale event, otherwise you just **** off the other "hyperlocal" events that don't get coverage. You can reinvent a newspaper, but you can't reinvent what people think a newspaper should be.

 

[ScribePharisee]

Doesn't all of this point to the core problem that it has never been about local, never been about the internet, but always about a publisher singing for a larger ownership group when told to and the cost of paper? It used to be that newspapers cut national to go local because everyone was already getting the local. Then they started cutting resources and going back to wire copy because it was cheaper and they didn't have the staff they once did. Now they're cutting pages again, citing the cost of paper. Maybe the real problem is you have too many people waving machetes who should be cutting themselves out of the picture.

 

[Wonderlic]

Hyperlocal, as a concept, is super flawed. It requires that people be interested not just in their neighbors (which many people are), but also in their neighbors' neighbors. And that's not really the case.

People do care about what's happening in their back yards. They don't care about what's happening in someone's back yard in the next town over, unless it threatens to affect them in some way.

So, what is needed here is not hyperlocal coverage. That crap's meaningless, for the most part.

What's needed ... is news judgment. Good, solid, human- and community-interest news judgment. About stories that are interesting, that matter and that people care about, in that order.

(People will read about things that don't matter, if they are interesting. And people will read about things that matter, even if they don't care about them. But nobody will read something that's not interesting and doesn't matter. ... Like hyperlocal crap.)

This right here is the mother ****ing truth.

Buckweaver for President!

 

[CM Punk]

I've seen 200 people come out for a Class 5A football team with a winning record. But they'll ***** if the Monday Night Football game isn't on the section front. I've seen 10 people come to a city council meeting regarding doubling water rates. But they'll ***** if the candidate's debate didn't go on A1. Sometimes, you may live in a bum**** community full of people who just don't give a **** about the community.

 

[buckweaver]

Sometimes, you may live in a bum**** community full of people who just don't give a **** about the community.

Hell, no need to be in bum****. I live in a town of 170,000. It's bordered by a town of 89,000 and another town of 90,000. But most of the residents here are from somewhere else (like me), or are only here temporarily because of their jobs. There's no need for them to give a **** about their community, because they either don't have roots here or they're not going to be here long enough to set up roots.

Hyperlocal doesn't make sense here, and it doesn't make sense in a lot of markets. But we try it anyway. I don't know why.

 

[jps]

you're in an interesting spot, f_t, and I don't know what your solution is. but for non-dailies, the local concept pretty much works. there's no way that you can compete with the big boys and people can get that stuff elsewhere. the problem is finding what they can only get from you -- and then hoping that the value of that information is cost-effective for them.

we've run great stories that I'm not sure many people cared about, even if they read the piece. and we've run little brights on a pair of kids that caught a big fish and it gets emailed like crazy off the web and I hear the thing was cut out and is on the wall at the middle school. clearly, folks cared about that silly story. so, I guess, the trick is to find a balance.

 

[CM Punk]

But most of the residents here are from somewhere else (like me), or are only here temporarily because of their jobs. There's no need for them to give a **** about their community, because they either don't have roots here or they're not going to be here long enough to set up roots.

Exactly. We're a microcosm of that. The world of journalism decrees that you must keep moving every few years to advance. You never really stay anywhere. If you do, you're branded a "lifer" at best and "dead wood" at worst, whether or not your work is valued. Beancounters say you can't stay too long because you'll earn too much eventually. Sorry, we just don't feel like paying you that anymore because we can replace you for much less.

**** like this creates these soulless places where people don't care about what's going on around them because they know they'll be gone in a matter of time.

 

[EStreetJoe]

I guess it all depends on where you're from.
The local newspaper concept does work in some places - especially those places with high ownership rates and solid workforce.
In my part of NJ the local weeklies and the free monthlies that get delivered in the mail are doing better than the two main daily newspapers because of several factors, the primary one being they can charge less for advertising so advertisers go to a weekly instead of spending the extra money on a daily with a circulation of 57,000.
The local weeklies (I think one of them might be a twice a week) focus on the local issues, local sports, local restaurant reviews, etc. The national stuff/statewide stuff might be how a state/federal law is impacting the local community, a movie review, and small stuff like that. They capitalize on the belief that people are NIMBYs, care about the schools their kids attend and care about things that impact their property taxes and related to NIMBYs the quality of life in their community/property values.

So the local paper can work. These papers don't cover church picnics or pancake breakfasts (but if the group running one submits a picture of it they'll put it in). They focus on the local government and school issues, the local business issues, a local feature, etc.

 

[Stitch]

I guess it all depends on where you're from.
The local newspaper concept does work in some places - especially those places with high ownership rates and solid workforce.
In my part of NJ the local weeklies and the free monthlies that get delivered in the mail are doing better than the two main daily newspapers because of several factors, the primary one being they can charge less for advertising so advertisers go to a weekly instead of spending the extra money on a daily with a circulation of 57,000.
The local weeklies (I think one of them might be a twice a week) focus on the local issues, local sports, local restaurant reviews, etc. The national stuff/statewide stuff might be how a state/federal law is impacting the local community, a movie review, and small stuff like that. They capitalize on the belief that people are NIMBYs, care about the schools their kids attend and care about things that impact their property taxes and related to NIMBYs the quality of life in their community/property values.

So the local paper can work. These papers don't cover church picnics or pancake breakfasts (but if the group running one submits a picture of it they'll put it in). They focus on the local government and school issues, the local business issues, a local feature, etc.

You mean the newspaper does what it is supposed to do. Cover what matters and you can only get it from them.

 

[Songbird]

i was at one for 4 years before i moved here. yes, they work. startup to just under 10K circ. best in state. gave the daily fits. if you have the right staff and passion, you flourish. anything less and you're wasting everyone's time and money.

but those 4 years from 2003-2007 were damn good up in the highlands.