swenk
Member
Here's how you keep a book in the news:
After the NYT leaked the contents of the Kennedy book, everyone went scrambling for a copy. Unfortunately, the leak came 11 days before the book was actually available, a nightmare fiasco for publishers (11 days being a tragic lifetime in a news cycle).
Now comes word that the book's publisher has hired a private detective to trace the source of the leak. Of course, an early peek at an embargoed book is not a rare or stunning event, nor is a publisher's dramatic indignation at free publicity a few days early--happens all the time--but the private detective drama will surely create a snappy little news story until the book is actually released on Sept. 14.
http://www.observer.com/2009/media/after-times-kennedy-leak-hachette-hires-private-****
After the NYT leaked the contents of the Kennedy book, everyone went scrambling for a copy. Unfortunately, the leak came 11 days before the book was actually available, a nightmare fiasco for publishers (11 days being a tragic lifetime in a news cycle).
Now comes word that the book's publisher has hired a private detective to trace the source of the leak. Of course, an early peek at an embargoed book is not a rare or stunning event, nor is a publisher's dramatic indignation at free publicity a few days early--happens all the time--but the private detective drama will surely create a snappy little news story until the book is actually released on Sept. 14.
http://www.observer.com/2009/media/after-times-kennedy-leak-hachette-hires-private-****
