Cincinnati Bengals columnist -- Cincinnati Enquirer

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boundforboston

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Jul 16, 2011
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Cincinnati.com and The Enquirer are seeking a top-notch Bengals’ Columnist.



In this role:

  • 50% of your focus is the 25-45 year old audience.
  • You are more knowledgeable about the Bengals -- ownership, players and fans -- than any other media. You get access to players, coaches and owners unlike any other media. You know what changes they're making, what they're thinking, what makes them tick.
  • You are the news leader in your field. You are competitive; you rarely get beat.
  • You bring readers insight, not just facts. You tell me not just what happened at the game but why and what it means. You bring me understanding that changes how I watch the game, understand the team and the NFL.
  • You produce a balanced mix of "game" content, fun experience-based content, storytelling, in-depth issue and trend reporting, and video content.
  • You are comfortable with voice -- you bring your unique voice to all your stories, social media, video appearances and public appearances. You are comfortable sharing some personal information that helps 25-45 year olds create a personal connection to you.
  • You engage your audience consistently throughout the week -- you build a true community and relationship around your coverage. Your audience engages back with you.
  • You continually initiate new techniques in your coverage to meet the interests and needs of 25-45 year olds.
  • You work with an advertising partner to grow and monetize the 25-45 audience.


Job duties:

  • Produces a blog and digital content at Cincinnati.com and on social media, as changes happen, that break news, offer insights and analysis, take readers inside the locker room and behind the scenes with players, coaches and ownership. The content must exhibit your analysis and perspective and have unique personality and voice. 60%
  • Produces video, podcast and other programming content. Often hosts the programming. Monitors audience and revenue results and continuously creates new segments and approaches to grow audience and revenue. 20%
  • Creates and hosts audience events that gain new audience and revenue. 20%
  • Self-directed and works with minimal supervision.




As a part of Gannett Co., Inc., the nation's largest media and marketing solutions company, we offer a dynamic, community-focused environment where individuals are rewarded for exceptional performance. We offer competitive salaries and benefits, including health care, dental and vision coverage, flexible spending account, 401(k), paid vacation time, personal and sick leave, and tuition reimbursement. Pre-employment drug testing and background screening are required.



We are an Equal Opportunity Employer. At Gannett we accept and respect the diversity of everyone. Diversity of experience, culture, education, interests, race and ethnicity, age, socio-economics, physical abilities, veteran status, sexual orientation, gender, religion, and other beliefs breed innovation and power ideas. Diversity is the foundation of Gannett.

Career Opportunities: Bengals Columnist (42805)
 
They're looking for a professional fan.
It's not a bad thing. There are so many columnists out there writing for the "readers" while ignoring the most coveted demo. The 25-45 want someone they think is a fan covering the team and there's definitely a good way to do it. Really curious to see how this plays out, especially since many columnists write more for the 45 and up crowd.
 
Always liked Kevin. One of my friends who used to work at The Cincy Post was hired by the Enquirer a couple years ago, so I'd love to see another wind up there too.

I always root for good things to happen to good people... :D
 
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The Enquirer had Kevin working for them for four years as a stringer and kept getting passed over, which is one of the big reasons why he went to Fox Sports Ohio.
Plus with some of the stuff that has happened there the past 12 months and the number of people who have left, this would be a "job seeker beware" type of opening.
 
I will say he's got a good background! Let's see what happens.
 
If they are looking for a "professional fan," are looking to appease a relatively young demographic, and have had trouble keep writers over the past year, would this be a potential opportunity for a younger writer looking to really get into the business?
 
The Enquirer had Kevin working for them for four years as a stringer and kept getting passed over, which is one of the big reasons why he went to Fox Sports Ohio.
Plus with some of the stuff that has happened there the past 12 months and the number of people who have left, this would be a "job seeker beware" type of opening.
But don't they have a top-notch coaching staff?
 
If they are looking for a "professional fan," are looking to appease a relatively young demographic, and have had trouble keep writers over the past year, would this be a potential opportunity for a younger writer looking to really get into the business?

Depends on if the "younger" writer is good.
Every 22-25 year old thinks they should be a big-time columnist. Hell, I was one of those guys.
Being a "fanboy" columnist isn't as easy as just writing rah-rah pieces. You have to be doing something different.
WEEI.com hired Jerry Thornton, who spent about 10 years writing for BarstoolSports.com as the Patriots writer. Thornton is an unabashed Patriot loyalist, but he doesn't pretend to be anything else. He has a terrific Xs and Os mind and his Knee Jerk Reactions on the day after Patriots games were better and more entertaining than anything anyone else in New England was doing. At Barstool his traffic numbers were insane and in the last three years or so, he started doing regular radio spots before WEEI picked him up as a full-time blogger and on-air talent.
If you think you can do this job, I'd start looking hard at the work he does. I think a lot of papers will be going this route sooner rather than later.
 
So if you're only focusing on the 25-45 audience 49.44 percent of the time, you're a failure.
 
10 years ago Gannett wanted to focus on women, then it was the older people, now it was 25-45. How about God Damn focusing on everyone since all media needs every reader they can get!
 
10 years ago Gannett wanted to focus on women, then it was the older people, now it was 25-45. How about God Damn focusing on everyone since all media needs every reader they can get!

You forgot minorities.

At one point at the Gannett paper I worked at, we had another one of those meetings where we were told to focus on specific groups, depending on age, education, income, that sort of thing. After a while at the meeting, coupled with our previous directives and the overlap, I figured out that we should have focused on everyone except white males over the age of 64 with less than a college degree, unless they made more than $60,000, or some figure like that.

I wish they would have just told us that. It would have shortened the meeting considerably.
 
This was my old job. The columnist part came during the re-structuring. It gives some freedom for doing columns rather than just reporting. I am hoping this job gets filled as quickly as possible, because I left this position to work for a Cincy TV station and a non-compete is keeping me from that. I don't know the sports editor as he was hired right after I left, but have heard good things about him and he was very helpful to me in something I needed to complete after I left. This is a co-beat position and person you would work with, Paul Dehner Jr., is top-notch and a lot of fun on top of it. PM with any salary questions (pay rate is solid) or any other questions.
 
Didn't see this posted, so ...

APSE: Jim Owczarski (@JimOwczarski), sports editor for OnMilwaukee, hired by Cincinnati Enquirer as columnist for Bengals
 

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