alaska air loses $19 mil in first quarter

[jps]

Alaska Air loses $19M in Q1; will charge $15 for first bag

Alaska Air Group Inc. said it lost $19.2 million, or 53 cents per share in the first quarter and added that it will begin charging passengers $15 for their first checked bag.
Alaska was one of the last U.S. airlines to begin charging passengers for checking luggage. The airline said it will offer a “bag guarantee,” which will guarantee that a bag will be at baggage claim within 25 minutes after a passenger’s plane parks at the gate, or the passenger will receive $25 or 2,500 of the airline’s mileage plan miles.
First Class Alaska MVP and MPV Gold mileage plan members will be exempt from the baggage fee, Alaska said.

http://www.bizjournals.com/pacific/stories/2009/04/20/daily45.html

the first bag? tebow ...

 

[TheSportsPredictor]

You can see fail from their window seats.

 

[Mark2010]

Tebow? Flys Alaska Airlines?

 

[Football_Bat]

"Only" 19 mil? AA may be head of the class among airlines. Southwest, long a paradigm of thrift, lost $91M in the first quarter.

 

[ArnoldBabar]

Know what they need? More Jesus napkins.

 

[micropolitan guy]

Most Alaska flights are up and down the West Coast. Easy to just do carryon if you're not staying someplace for a week.

Alaska has been a very solid airline, in my experience with them.