2-for-1 circulation?

[txsportsscribe]

don't know how long this has been going on because i rarely buy a copy of the dallas morning news in a store but came across this when i bought a sunday paper today. wasn't that long ago that the dmn went to $3 on sunday but this morning it was $5 for a package of 2 sunday papers. couldn't just buy 1 copy. supposedly you make up for the extra $2 because you get twice the coupons or you can split the cost with a neighbor.

are other papers doing this? and it seems like a bogus way to increase circulation because i can't see a whole lot of people splitting the cost so 1 person pays yet the dmn gets to count 2 papers sold.

 

[ColbertNation]

Sounds like some paste-eater's idea of how to increase revenue without actually doing anything.

 

[Football_Bat]

Awesome. One for me and one for my dog to **** on.

 

[JakeandElwood]

What an absurdly stupid idea.

 

[GoDeacs]

$3 for the Sunday paper? Are you freakin' kidding me?

 

[PCLoadLetter]

Are you suggesting the Dallas Morning News might try to manipulate the circulation numbers? Zounds!

 

[Football_Bat]

Most people just go to the rack, put in $3 and grab as many papers as they want.

 

[Mark2010]

Most people just go to the rack, put in $3 and grab as many papers as they want.

How'd you know?

 

[Mark2010]

$3 for the Sunday paper? Are you freakin' kidding me?

Or, of course, you can read it for free on the internet and spend the $3 on a latte.

 

[lone star scribe]

Are you suggesting the Dallas Morning News might try to manipulate the circulation numbers? Zounds!

"I'm shocked -- shocked! -- to hear that manipulation of circulation numbers is going on in here!" (tipping hat to Claude Rains)

 

[Barsuk]

This is one of the dumbest ideas in a long, distinguished history of dumb ideas by newspaper publishers. Just absurd on all levels.

 

[mediaguy]

Had never heard of this before. We can't get people to buy one paper, so we're trying to get them to buy two. "Save one for later in the day!"

 

[FuturaBold]

Awesome. One for me and one for my dog to **** on.

HAHAHA... loved it...

 

[TheMethod]

This is just about the opposite of the goal.

We're going to make it more expensive for people to buy newspapers we actually expect them NOT to read, while at the same time we're going to give away all of that same content, plus some other stuff, on the Internet? Really? Why even bother having reporters and editors anymore? Just fire everybody and sell a coupon book for $1 every Sunday.

 

[ColbertNation]

This is just about the opposite of the goal.

We're going to make it more expensive for people to buy newspapers we actually expect them NOT to read, while at the same time we're going to give away all of that same content, plus some other stuff, on the Internet? Really? Why even bother having reporters and editors anymore? Just fire everybody and sell a coupon book for $1 every Sunday.

Shhhhhh ... someone will hear you.

 

[clutchcargo]

Five bucks? Hmmmm, do I buy one of those pizzas on TV or enough Dallas Morning Snooze newsprint to toilet train my puppy for a week? Somebody help me here.