When layout goes wrong

Prolly not what the Pittsburgh Trib.-Review had in mind when they drew it up.

 

Which is what the ME did when (s)he saw it the next morning, no doubt.

 

Is that today's?

 

I don't know the copyflow at the Trib, but that headline has to get past at least two, if not three people at our shop, depending on the day. And we have a really small shop. How did no one else see this before it got to print?

 

No, it's May 4th's.

 

There was nothing wrong in the headline for a copy editor or slot to see. The devil was in the reflection layer done in photoshop. Reflection of the lowercase "u" simply winds up looking like an uppercase "H".

Chances are a copy editor opened the file, saw a note from a designer that said something like, "I have a stylized headline on the photo that says "SUIT YOURSELF", and then the copy editor wrote a deck or cutlines based on that information.

Or perhaps the designer asked the copy editor to come up with a quick-hitting headline that would be done separately in photoshop.

In any event, nobody actually typed "SHIT YOURSELF" anywhere.

 

And apparently it got caught somewhere along the way.

 

The white guides stand out to me more than the reflection issue.

 

I don't have a copy of it...but my buddy said the LA Times placed a half-page marching band-themed JC Penney ad...on the same page as an article about the FAMU marching band hazing death.

 

I remember a paper had a lingerie ad on the same page as the jump of the Clarence Thomas hearings.

 

Hey, shit happens.