What exactly does off the record mean to Bob Kravitz?

"Bob, thanks for clearing up the off the record stuff. Now, we'd like to get your thoughts on this ethical situation: Would you still bang Jessica Alba? Sure, she's pregnant, but she's also Jessica Alba. Also, have you thought about refinancing your house? Lastly, what did you think of the monster in Cloverfield? We were kind of scared, but we hear J.J. Abrams and Michael Vartan are secret lovers, so we kept thinking about them kissing and we weren't so scared. Anyway, Alba ... your thoughts? Did you see Sin City? Can't believe she wouldn't get naked for that. We fanticized for like three weeks about her after watching that at our mom's house. Shame she had to go mess up her vajayjay by getting pregnant and all. Anyway, what was the original question? Alba? Oh yeah ... would you hit it? Matt Leinart totally would. In fact, he did but is keeping it quiet, from what we heard."