Today's sign of the apocalypse: Selling the naming rights to Wrigley Field????

Zell showed his true colors (that of any rich a-hole) in a recent quote where he basically said what business is it of anyone what he does with his property.

He may hold the deed, but the stadium "belongs" to Cubs' fans.

 

The Cell? NEVAH.

Ryan Field? NEVAH.

United Center? NEVAH!

 

I have no problem with a new stadium being financed with the help of naming rights (if it saves taxpayers a few bucks). But I do wonder if Zell can make back in naming rights what a name switch will cost him in terms of revenue and franchise value. Jeff Gordon when he just called it Wrigley Stadium and he got booed through the Seventh Inning Stretch. I imagine Zell would get the Bartman treatment times 10 if a name change goes through.

 

If I were stupidly rich, as a tribute to Lee Elia, I'd pony up the cash and name the place "A Playground for the Cocksuckers."

 

15 percent of the working world applauds you.

 

Not a huge difference. He named it Wrigley Field to promote the brand