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The ugly truth (E&P circulation story)

Discussion in 'Journalism topics only' started by Pulitzer Wannabe, Mar 12, 2008.

  1. Bill Brasky

    Bill Brasky Active Member

    Well, that's cheery reading.
  2. EE94

    EE94 Guest

    and seeing's how we read it on-line, for free, no real shock
  3. mustangj17

    mustangj17 Active Member

  4. Moderator1

    Moderator1 Moderator Staff Member

    I asked someone the other day: If I gave you FREE tickets to a basketball game at my new place, would you pay?
    They were shocked. Of course not!
    Then why should I pay for your paper?
  5. WriteThinking

    WriteThinking Well-Known Member

    Doesn't E&P know that newspapers count things like "readers" and "clicks" -- not circulation -- these days?
  6. FreddiePatek

    FreddiePatek Active Member

    What if the print editions were free? I'm not sure whether or not that would make much of a difference. I'm just askin'
  7. chazp

    chazp Active Member

    I wondered that myself. Would it actually increase readership? Which, in turn would help sale ads, right?
  8. spnited

    spnited Active Member

    You mean E&P just discovered that newspaper circulation has been going in the dumper the past four to five years? I
    'm shocked.
  9. Joe Williams

    Joe Williams Well-Known Member

    Someone has explained here before, not sure who, that advertisers value paid circulation way more than free distribution. Which kind of explains, in part, the gap between print ad revenues and Web site ad revenues for most newspaper operations.

    Maybe it's something advertisers are going to have to get over.
  10. Mizzougrad96

    Mizzougrad96 Active Member

    If you give the paper away for free it cannot count toward circulation numbers...

    What does it say that the two papers in the best shape are USA Today and the NY Post?
  11. Joe Williams

    Joe Williams Well-Known Member

    Short stories sell?
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