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"The Three Little Pigs" story covered today in print and online....

Discussion in 'Sports and News' started by JR, Mar 6, 2012.

  1. JR

    JR Active Member

  2. 93Devil

    93Devil Well-Known Member

    That was brilliant.
     
  3. heyabbott

    heyabbott Well-Known Member

    "Wake up and smell the bacon" sign carried by a protester
     
  4. cyclingwriter

    cyclingwriter Active Member

    that was great.
     
  5. lcjjdnh

    lcjjdnh Active Member

    Best ad I've seen in a while. And definitely better than the NYT's awful Weekender ads.
     
  6. westcoastvol

    westcoastvol Active Member

    It's a great spot, but just think of the jobs they could've saved with the money they spent on production.
     
  7. Versatile

    Versatile Active Member

    WestCoastVol, sometimes, marketing is actually beneficial. This advertisement is going to get tons of hits and remind people that The Guardian is a pretty decent publication, regardless of platform. I think it's a huge success.

    I also think this thread should be on the Journalism topics only board.
     
  8. deskslave

    deskslave Active Member

    Guardian's owned by a trust. No shareholders. :)
     
  9. westcoastvol

    westcoastvol Active Member

    I'm saying this as someone who's worked in advertising almost twenty years. You can spare me the marketing 101.
     
  10. bigpern23

    bigpern23 Well-Known Member

    Great advertisement. Really well done and clever. That would have been the best Super Bowl commercial had it run during the game.
     
  11. Versatile

    Versatile Active Member

    Then you should also know that there's almost no way that the money came out of a pile that would have otherwise went to editorial.
     
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