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The NYT and The Athletic

Discussion in 'Journalism topics only' started by Alma, Jun 17, 2022.

Page 36 of 37
  1. daemon

    daemon Well-Known Member


    If I'm understanding your math correctly, to get 4 million subscribers out of 400 writers you'd need each writer to individually drive 10,000 subscriptions, or $700,000 in revenue. That's. . .ambitious.
     
    daemon, Feb 7, 2024
    #421
    cake in the rain likes this.
  2. Pilot

    Pilot Well-Known Member

    Isn’t that what The Athletic JUST tried to do, only to discover it couldn’t sustain anything close to that effort?
     
    Pilot, Feb 9, 2024
    #422
    cake in the rain likes this.
  3. playthrough

    playthrough Moderator Staff Member

    I usually don't like calling out editing mistakes but the NYT taking an Athletic story and turning John Mackey into a TE for the Indianapolis Colts deserves ridicule.
     
    playthrough, Feb 10, 2024
    #423
    dixiehack, SixToe, Dog8Cats and 2 others like this.
  4. Sam Mills 51

    Sam Mills 51 Well-Known Member

    Keep them away from Johnny Unitas stories ...
     
    Sam Mills 51, Feb 10, 2024
    #424
  5. Monday Morning Sportswriter

    Monday Morning Sportswriter Well-Known Member

    A story on the New York Times home page.

    A3274291-520B-4BF3-9C8B-3A7BD98157D8.jpeg

    I miss the New York Times sports staff.
     
    Monday Morning Sportswriter, May 3, 2024
    #425
    SixToe likes this.
  6. Alma

    Alma Well-Known Member

    You can do that fluff and the 137th story on concussions, you know.
     
    Alma, May 3, 2024
    #426
    BYH 2: Electric Boogaloo likes this.
  7. Readallover

    Readallover Active Member

    Readallover, May 8, 2024
    #427
  8. MeanGreenATO

    MeanGreenATO Well-Known Member

    More numbers via the NYT:

    2024 2023
    Subscriptions 4.99mm 3.27mm
    Revenue $37.2mm $27.9mm
    Money lost $8.7mm $11.3m
     
    MeanGreenATO, May 8, 2024
    #428
  9. MNgremlin

    MNgremlin Active Member

    theathletic.com now redirects to nytimes.com/athletic.
     
    MNgremlin, May 13, 2024
    #429
  10. wicked

    wicked Well-Known Member

    So they gained 1.7 million subscribers but only cut the loss by $2.6 million?

    That’s less than $2 per subscriber per year. Even the $1-a-month subscribers would account for $12/year. According to my math, that means there’s lots of churn and few are sticking around.
     
    wicked, May 13, 2024
    #430
  11. SixToe

    SixToe Well-Known Member

    And, they added advertisements out the wazoo. Churn plus no one really cares about online ads.
     
    SixToe, May 13, 2024
    #431
  12. tapintoamerica

    tapintoamerica Well-Known Member

    Have their expenses risen 17%?
     
    tapintoamerica, May 13, 2024
    #432
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