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Steph Curry and Under Armour

Discussion in 'Sports and News' started by Evil ... Thy name is Orville Redenbacher!!, Mar 23, 2016.

  1. Excellent story about UA signing Curry to a sneaker deal.
    Nike dropped the ball and let him slip through their fingers. Great gamble by UA on the benchwarmer.

    TrueHoop Presents: You won't believe how Nike lost Steph

    There as a 30-for-30 on sneakers wars a while back, really fascinating stuff. This story meshes into that.
  2. Cosmo

    Cosmo Well-Known Member

    UA also managed to sign Jordan Spieth ahead of any of the other big golf apparel companies.
  3. LongTimeListener

    LongTimeListener Well-Known Member

    And Bryce Harper when he was 18.
  4. heyabbott

    heyabbott Well-Known Member

    Nike is bound itself to Kobe then LeBron. Neither player has generated the positive cross over appeal of Jordan. Not racial, but cultural. They still sell a shit ton of product, but there's no cache to Kobe and LeBron outside of kids. Kobe's been done and LeBron is soulless and will soon become a mercenary if the rumors are true.

    Right now Moms like Steph Curry, your grandmother can root for him. He's Jeter. LeBron is ARod -lite everyone recognize that ARod was better, but Jeter was MrPopular.

    Nike is the corporate monolith with no soul, LeBron is the perfect spokesman

    2 points in the article resonated strongly. Mike Kryzyewski's 2012 Olympic team were all Nike players. And LeBron works for Nike, he just plays temporarily for Cleveland. Your primary employer is the one that pays you the most.
  5. Inky_Wretch

    Inky_Wretch Well-Known Member

  6. Big Circus

    Big Circus Well-Known Member

    4,700 words on a shoe contract.
  7. heyabbott

    heyabbott Well-Known Member

    Did you see the dollar amounts involved? Michael Jordan made $100,000,000.00 last year, alone, from Nike. His NBA career earnings were$95 M.

    its not about shoe contracts, it's about capitalism itself
  8. LongTimeListener

    LongTimeListener Well-Known Member

    It's a great story. I'm surprised it's 4,700 words. It didn't read that way. Which is the trick to writing a good 4,700-word story.
  9. Inky_Wretch

    Inky_Wretch Well-Known Member

    That's nothing.

  10. Big Circus

    Big Circus Well-Known Member

    To each his own, I guess. Didn't hold my interest in the least. The headline had me interested, but the botched pitch meeting was the only part that delivered for me.
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