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San Diego U-T redesign

Discussion in 'Journalism topics only' started by steveu, Aug 17, 2010.

  1. steveu

    steveu Well-Known Member

    This might be better suited for design discussion, but I'm wondering if anyone's seen the new Union-Trib design. It was supposed to debut today and anyone in Southern California with access, chime in if you've looked at it.
     
  2. mpcincal

    mpcincal Well-Known Member

    Here's a shot of today's front page:

    http://www.newseum.org/todaysfrontpages/hr.asp?fpVname=CA_SDUT&ref_pge=gal&b_pge=2
     
  3. reformedhack

    reformedhack Active Member

    Clean, but remarkably uninspiring. Lede art is a gallery of mug shots? Really? And congratulations, by the way, to the redesign committee for completely minimizing and infantilizing the proud name of the publication.
     
  4. I have never cared for all-cap headlines, especially on run-of-the-mill news stories.

    The 1A ad, on the other hand, is a sorry sign of the times.
     
  5. SixToe

    SixToe Active Member

    Meh. Boring.

    The person who agreed to a block ad on A-1 instead of a 6x3 strip across the bottom needs to have their ass kicked. That looks like a fucking weekly and I don't care how much money it might have brought in. It looks bad.

    Agree with minimizing the name and brand. It's like the big "S" at the Sun-Sentinel. Why minimize your brand, even if that is what the public and maybe the staff calls it? Don't mess with the brand.

    I noticed Monday night the Colts have done this with their helmets and color, which is darker. The older blue and horseshoe is distinctive and traditional. It works. It doesn't, or didn't, need changing.
     
  6. Riddick

    Riddick Active Member

    It just looks so damn boring.
     
  7. steveu

    steveu Well-Known Member

    Looked at it now. Not crazy about the all-capital letter headlines. Cleaner looking, but is that enough?
     
  8. Luke_Knox

    Luke_Knox New Member

    More info on the redesign:

    http://apple.copydesk.org/2010/08/17/san-diego-union-tribune-launches-redesign/
     
  9. HanSenSE

    HanSenSE Well-Known Member

    All caps all the time is definitely a turnoff. Those should be reserved for overwhelming events, like elections, wars and championships.
     
  10. fishwrapper

    fishwrapper Active Member

    You know, things that really have enormous impact on everyone's life...Elections, war and championships.
     
  11. playthrough

    playthrough Moderator Staff Member

    Agree with SixToe on that ad. I have grudgingly made peace with the strip ads, but a block completely sucks.
     
  12. Pete Incaviglia

    Pete Incaviglia Active Member

    Man, that's brutal. The U-T look absolutely hokey. It's not classic, it's not modern. It's not anything. How can they not spell out the whole name? And to relegate the paper's name (okay, acronym) to one little corner on the top? Embarrassing.

    I agree with whoever noted the block ad. I would assume a banner ad is just as effective.

    And you launch a redesign with nine mug shots?

    The photogs there must have been so happy.
     
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