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RIP...The GAP's craptacular new logo...

Discussion in 'Anything goes' started by TigerVols, Oct 12, 2010.

  1. TigerVols

    TigerVols Well-Known Member

    ...it's dead, after causing more Internet consternation than the failed OJ logo last year...

  2. Brooklyn Bridge

    Brooklyn Bridge Active Member

    That died a faster death than the new Tropicana OJ containers.
  3. DanOregon

    DanOregon Well-Known Member

    Weird logo. It looks like it's more appropriate for a tech company.
  4. 21

    21 Well-Known Member

    What happens to marketing people that makes them speak like this?
  5. dooley_womack1

    dooley_womack1 Well-Known Member

    If the Net had been around in the 1980s, New Coke would have been derailed before it hit stores. And why the hell change the Gap logo in the first place?
  6. Brian

    Brian Well-Known Member

    Wait, people still wear clothes from The Gap? Did I just step back in time to 1997? Is B.U.M. Equipment back in style , too?
  7. Buck

    Buck Well-Known Member

    This is how we talk to each other over drinks after work.
  8. Dick Whitman

    Dick Whitman Well-Known Member

    They actually make pretty nice stuff. One of the few "mall stores" that grown-ups can frequent. I wouldn't put them in the flavor-of-the-month club at all.
  9. Buck

    Buck Well-Known Member

    Changing logos can be very dicey. Many people in the field place too much emphasis on the logo in the branding equation.
    Worse, too many stakeholders place too much emphasis on the logo in branding.

    Of course, I never really thought of the Gap's logo as being that iconic. It seems like a great example of clear brand image without any real reliance on a logo. If I had been working on this I would have been shocked by any splashback on the logo change.
  10. Bodie_Broadus

    Bodie_Broadus Active Member

    I am proud to say I have never been in a Gap store.
  11. Dick Whitman

    Dick Whitman Well-Known Member

  12. Petrie

    Petrie Guest

    Bodie's never been there because it's not exactly his cup o' tea in terms of attire. Why he's proud to say it? Who knows with that one... :D
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