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Plain Dealer staff goes on offensive to save paper.

Discussion in 'Journalism topics only' started by Drip, Nov 13, 2012.

  1. Drip

    Drip Active Member

    Bold move.
    http://www.cleveland.com/business/index.ssf/2012/11/plain_dealer_staff_launch_a_ca.html
     
  2. YankeeFan

    YankeeFan Well-Known Member

    Huh. It's almost like the internet is the easiest, and cheapest way to get information to people.
     
  3. Versatile

    Versatile Active Member

    Agreed. It doesn't work well when a newspaper turns to the Internet to yell at people about how important print is. It's no more effective than putting VISIT PODUNKPRESS.COM FOR MORE PHOTOS at the end of cutlines. Any extra support you get is likely a one-off thing. People may be inclined to buy a print edition or visit the website once, but you need sustainable gains.
     
  4. Joe Williams

    Joe Williams Active Member

    For some reason, reminds me of this:

    [​IMG]

    Take to the Internet to save print by appealing to people's "feeeeelings."

    Buh-bye.
     
    Last edited by a moderator: Dec 15, 2014
  5. LongTimeListener

    LongTimeListener Well-Known Member

    Not so much a "save the paper" drive as it is a "save our jobs at income levels that don't work in the industry anymore" drive.
     
  6. Johnny Dangerously

    Johnny Dangerously Active Member

    I don't want to cut in on anyone's action, but I'm good enough to work at Chick-fil-A.
     
  7. Joe Williams

    Joe Williams Active Member

    For a lot of mid-to-big markets, my sense for several years has been an end game with half the jobs, at half the pay, from what is recalled as the glory days. Seems way more sustainable, though getting to that point has been and will continue to be painful.
     
  8. TheSportsPredictor

    TheSportsPredictor Well-Known Member

    Don't be so sure. They don't hire just anyone.
     
  9. Versatile

    Versatile Active Member

    Have you married any men lately?
     
  10. Johnny Dangerously

    Johnny Dangerously Active Member

    I just like the idea of having Sunday off.
     
  11. LongTimeListener

    LongTimeListener Well-Known Member

    You are correct; I have seen it play out in the Bay Area.

    I don't know if this is still accurate, but the most recent mention of salaries in Cleveland that I could find was a Guild scale that reporters and copy editors were making about $1,100 a week as of a few years ago. If that's the case, that doesn't sound like a ton but does sound like a fairly livable wage for that area. (And a very solid half of a dual-income household.) The sad reality is that were they so inclined, Newhouse could find people willing to work for half that and wouldn't have to look very hard.
     
  12. See our print ads online!!!!!!!!!!!
     
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