Plain Dealer staff goes on offensive to save paper.

Bold move.
http://www.cleveland.com/business/index.ssf/2012/11/plain_dealer_staff_launch_a_ca.html

 

Huh. It's almost like the internet is the easiest, and cheapest way to get information to people.

 

Agreed. It doesn't work well when a newspaper turns to the Internet to yell at people about how important print is. It's no more effective than putting VISIT PODUNKPRESS.COM FOR MORE PHOTOS at the end of cutlines. Any extra support you get is likely a one-off thing. People may be inclined to buy a print edition or visit the website once, but you need sustainable gains.

 

For some reason, reminds me of this:



Take to the Internet to save print by appealing to people's "feeeeelings."

Buh-bye.

 

Not so much a "save the paper" drive as it is a "save our jobs at income levels that don't work in the industry anymore" drive.

 

I don't want to cut in on anyone's action, but I'm good enough to work at Chick-fil-A.

 

For a lot of mid-to-big markets, my sense for several years has been an end game with half the jobs, at half the pay, from what is recalled as the glory days. Seems way more sustainable, though getting to that point has been and will continue to be painful.

 

Don't be so sure. They don't hire just anyone.

 

Have you married any men lately?

 

I just like the idea of having Sunday off.

 

You are correct; I have seen it play out in the Bay Area.

I don't know if this is still accurate, but the most recent mention of salaries in Cleveland that I could find was a Guild scale that reporters and copy editors were making about $1,100 a week as of a few years ago. If that's the case, that doesn't sound like a ton but does sound like a fairly livable wage for that area. (And a very solid half of a dual-income household.) The sad reality is that were they so inclined, Newhouse could find people willing to work for half that and wouldn't have to look very hard.

 

See our print ads online!!!!!!!!!!!