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Pepsi Not Advertising in Super Bowl Next Year

Discussion in 'Sports and News' started by YankeeFan, Dec 17, 2009.

  1. YankeeFan

    YankeeFan Well-Known Member

    More bad news for traditional media as one of the biggest advertisers moves big dollars from TV to the web.

  2. Bubbler

    Bubbler Active Member

    My dad worked for Pepsi for 33 years. That company literally funded my childhood. I worked in the Pepsi lab, making Pepsi, during a summer job in college. I am fiercely loyal as a customer (though Dr Pepper is my fave, it is distributed by Pepsi in most markets) as a result.

    That said, good riddance. Pepsi ads have consistently sucked for time immemorial.
  3. BYH

    BYH Active Member

    Yeah, b/c nobody's ever ignored an online advertisement before.

    What a stupid stupid move. They'll be back on the Super Bowl in 2011.
  4. YankeeFan

    YankeeFan Well-Known Member

    I used to buy advertising/media. In these times, I'd be hard pressed to make the case that a Super Bowl buy made economic sense at $3 million per 30 seconds.

    Throw in high production/talent costs for a Super Bowl worthy commercial and you're looking at real money.

    It will be interesting to see who follows their lead.
  5. YankeeFan

    YankeeFan Well-Known Member

    Don't be so sure. Once those dollars are allocated someplace else, it will be hard to get them back.
  6. TheSportsPredictor

    TheSportsPredictor Well-Known Member

    Why the hell does Pepsi need to advertise anyway?
  7. Pastor

    Pastor Active Member

    Because nobody knows what the stupid new logo is.
  8. Mystery Meat II

    Mystery Meat II Well-Known Member

    Keeping the brand in the public eye. Rub from association with popular events. Introducing new product.
  9. dooley_womack1

    dooley_womack1 Well-Known Member

    Stupid move. Ads are generally the most remembered thing about a Super Bowl
  10. YankeeFan

    YankeeFan Well-Known Member

    Wait, that's a Pepsi logo? I thought they were Obama ads.

    Side note: Tropicana (Pepsi owned) did a major change of their packaging a while ago (maybe a year?). Customers didn't recognize it in the grocery store. Sale plummeted. They changed it back very quickly. I'm told that people were fired over it.
  11. dooley_womack1

    dooley_womack1 Well-Known Member

    Tropicana thought the people behind New Coke would get it right this time.
  12. BYH

    BYH Active Member

    Good point, but if they think their visibility is going to increase by going online, they're crazy. They'll have to reallocate that $$$ to a better platform.
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