Pepsi Not Advertising in Super Bowl Next Year

More bad news for traditional media as one of the biggest advertisers moves big dollars from TV to the web.

 

My dad worked for Pepsi for 33 years. That company literally funded my childhood. I worked in the Pepsi lab, making Pepsi, during a summer job in college. I am fiercely loyal as a customer (though Dr Pepper is my fave, it is distributed by Pepsi in most markets) as a result.

That said, good riddance. Pepsi ads have consistently sucked for time immemorial.

 

Yeah, b/c nobody's ever ignored an online advertisement before.

What a stupid stupid move. They'll be back on the Super Bowl in 2011.

 

I used to buy advertising/media. In these times, I'd be hard pressed to make the case that a Super Bowl buy made economic sense at $3 million per 30 seconds.

Throw in high production/talent costs for a Super Bowl worthy commercial and you're looking at real money.

It will be interesting to see who follows their lead.

 

Don't be so sure. Once those dollars are allocated someplace else, it will be hard to get them back.

 

Why the hell does Pepsi need to advertise anyway?

 

Because nobody knows what the stupid new logo is.

 

Keeping the brand in the public eye. Rub from association with popular events. Introducing new product.

 

Stupid move. Ads are generally the most remembered thing about a Super Bowl

 

Wait, that's a Pepsi logo? I thought they were Obama ads.

Side note: Tropicana (Pepsi owned) did a major change of their packaging a while ago (maybe a year?). Customers didn't recognize it in the grocery store. Sale plummeted. They changed it back very quickly. I'm told that people were fired over it.

 

Tropicana thought the people behind New Coke would get it right this time.

 

Good point, but if they think their visibility is going to increase by going online, they're crazy. They'll have to reallocate that $$$ to a better platform.