Online advertising: Success or failure?

Pre-roll ads, those 15- to 30-second commercials that run before your online video will play, are where it's at right now with online advertising. They're so much more effective than banner or pop-up ads.

 

But they have to be willing to be trained, they have to come up to speed very quickly and then they have to produce.

Until those three things come together, resources are being wasted as young guns have to partner up with veterans until they "get it."

I do have some sympathy for advertising folks who are constantly being bombarded by different "programs" and "initiatives" from corporate ("Deal Chicken," anyone?) that are likely hindering their sales.

 

Again, though, couldn't the same be said for reporters who still can't understand that quote marks aren't required on a retweet?

There are plenty of good, real reasons, including contacts and salesmanship, to keep those print advertisers on staff. We're on a journalists board; on a newspaper advertisers' board, if such thing exists, they're probably complaining about their newspaper staffs not creating online projects and flash graphics and things that draw people to the website, which would increase clicks.