Offical titles of games?

Ok, quick question.

In my state, the Interscholastic League sponsors out the naming rights to its football championship game.

When I'm writing about something in said game, can I get away with just saying: "The Bumfuck Indians beat the Cleveland Steamers, 22-6, in the Division IV Super Bowl" or do I have to write it out as "The Bumfuck Indians beat the Cleveland Steamers, 22-6, in the Metlife Kotex Bill's Auto Mall Division IV Super Bowl sponsored by Viagra"?

 

Though it will always be the Peach Bowl to me, we have to use Chick-Fil-A Bowl because it's the only name.

On the other hand, the Metlife Kotex Bill's Auto Mall Division IV Super Bowl sponsored by Viagra will always be just that: the Division IV Super Bowl, and it's named as such.

 

So, in other words, you say screw the sponsors? I like it.

 

correct

 

Exactly, and if you want to call it the Peach Bowl in my paper, fine by me.

 

In retrospect, I think when Chick-fil-a bought the actual name of the bowl, instead of it being the Chick-fil-a Peach Bowl, it was at least partly with the idea that their name would start appearing in the paper, since it wouldn't have appeared in most before.

Would I be way off in the way I'm thinking about that? Am I overstating the importance of that free publicity in newspapers when they would get a ton from ESPN, who would always use the full name, anyway?

 

more importantly, why do you put commas around the score.

 

GB-H, that's exactly right. The Sun Bowl was the John Hancock Bowl for a while, until the insurance folks realized the game was being played in the Sun Bowl itself, and everyone but CBS still used Sun Bowl.
It's really a TV naming rights buy anyway. Those folks get a gun to their head. Golf tournaments suddenly become the Widget Classic for their entire history, even if there were 12 different sponsors before the Widget Group came along. It's bizarre.

 

In instances like the Chick-Fil-A Bowl or the Outback Bowl, I think you have to go with that as the name. But the Tostitos Fiesta Bowl, to me, is just the Fiesta Bowl.

We have a local hoops tournament over the holidays that is sponsored by a local car dealership. I got into last year with the organizer, who insisted we print it as the Bumfuck Chevrolet Holiday Basketball Tournament.

I told him we would not. They weren't paying us. Our editor and publisher agreed. In our copy, it's the Holiday Basketball Tournament and will remain so.

 

That's our paper's style, too, and I hate it.

 

It's my paper's style, too, and it's correct. You can say "as Bumfuck beat Shitwood" and not include the score. So the score should be set off.
If you say "in Bumfuck's 22-6 victory over Shitwood" you don't need the commas.